Forever 21 & Bebe stores Essay Example | Topics and Well Written Essays - 500 words

Forever 21 & Bebe stores - Essay Example(Hoovers.com). . .the best companies create judge for their customers in five interlocking ways . . . solutions to their needs, respect, and connect . . . on an emotional level . . . set prices reasonably not necessarily cheaply . . . easy for people to find what they need, pay for it quickly, and then move on . . . sounds exceedingly dim-witted . . . surprisingly difficult. (Harvard Business Press, 1).Bebes definitely creates value for their customers in all 5 areas. When I visited the store, a dusky and white, polka-dot handbag ($130.00) caught my eye. The price was more than I wanted to pay, but definitely worth it (genuine leather). I interviewed a loyal customer who said she started shopping at Bebes in West Palm Beach. She said that the prices were reasonable. Her 7 items ranged from $59.00 to $100.00 each. (Rosebud)The store image is sleek, sophisticated, clean, and urbane. The manager definitely has achieved the goal of making the i nternal and external image disembowel traffic. T present was signage throughout the store. No stockouts. The environment was clean and organized. The employees, who were attentive and knowledgeable, wore attire that reflected the stores image. Although I thought the manoeuvre market was for twenty-one year olds, one of the employees correct my preconceived ideas by telling me that my mom shops here and she is over 50. (Braswell).