How Does the Individual Influence World Events Essay Example for Free

How Does the Individual Influence World Events EssayHow does the individual influence innovation events?Muhammad is the prophet of the Islam. Islam means submission to the will of Allah. Allah is the one and only Islamic God. He taught the Middle Eastern hoi polloi that Allah was the only God and that all opposite gods must be abandoned. Muhammad was and still is a highly respected individual that created the largest religion the world has ever seen. The Muslim religion has over a zillion and a half followers, which is 25 % of the worlds population. Muhammad claimed that he saw an angel while meditating at a cave. The angel told Muhammad that he was the messenger for God. From that twenty-four hour period and on, Muhammad began to spread the word of Allah.He began to preach at Mecca in 610 but reached minimum success. In 622, a criticized Muhammad left Mecca for Yathrib. To all Muslims, this migration is known as the Hijrah. In Yathrib, Muhammad drew many followers and infl uenced many people. Yathrib was later named Medina meaning the city of the prophet. During this time, Muhammad became a military leader. In the year 630, Muhammad and 10,000 of his followers marched into Mecca and caused Meccas leadership to surrender. The prophet entered Mecca in triumph. Many Meccans pledged their loyalty to Muhammad and converted to Islam.How does the individual influence world events?Barack Obama is the president of the United States of America. Everything he does sets the mood for the entire world, so much that he is under tremendous pressure. This pressure includes living up to the change he promised the world, pleasing his people and fixing the U.Ss un-stable economy. No other political figure in todays world may be as significant as President Obama. His decisions and actions affect both people in America and people across the world. For example Obama has sent 50 thousand troops to Afghanistan.This negatively affected his image due to the fact that he promi sed for change when this action shows no change between him and former president Bush. This also affected the Muslim view on Barack Obama because they thought that he would steering on peace more than war. Due to his race, the world has broken many racial barriers and racism is not as much a factor as was before. Barack Obama can be labeled as one of the most influential political leaders of all time, even though he has been in mathematical function for so little time. This is because of the racial barriers he has broken and the ideas and decisions he both promised and has fulfilled.How does the individual influence world events?The individual can influence todays world in many ways. We can become more involved in the care of the environment by reservation small decisions that will not drastically change our lifestyles but can change the world. These changes include minimizing the time of showers, shutting off all lights when you are not using them, using renewable energy sources , switching to compact florescent light bulbs etc. The individual should educate themselves along with others on how becoming green is the way to go. China for example is making big changes when it comes to helping the environment. China has 50 % of all solar energy panels and is the number 1 producer of wind turbines.

Reason for Seeking a College Degree Essay Example for Free

Reason for Seeking a College Degree EssayThe purpose of this essay is to discuss why I chose to taste a college form, my breeding style as discovered by the results of questionnaires, and the fact that I feel the results be accurate for me personally. Everyone has their own mortal reasons for pursuing a college degree. For me, it is the desire to become a state Game Warden after retiring from the military. Being a state Game Warden requires that I have a degree in the biological or wildlife sciences. In a profession like this, it is important that one has a clear and concise understanding of wildlife biology at a collegiate level.To be a viable candidate in this profession, a college degree is necessary to present myself as a competitive individual for the job I am seeking to fill. Whether or non I have on the job training or experience, the college degree will give that I have the knowledge base to help me succeed as a warden. The end goal in my pursuit of a college degr ee is to not only broaden my scope of knowledge and skills, but to unlock career aspirations that would otherwise be unattainable for me without a degree. But before I assign the cart before the horse, graduating with degree in hand requires I truly know myself inside and out.Basically I need to understand what my personal teaching style is. Learning styles are not exactly chosen, they are natural and inherent to each learner. According to Felder Soloman (n. d. ) there are several different culture styles Active, Reflective, Visual, Auditory, Tactile, Sensing, Intuitive, Verbal, Sequential and Global. To find out what kind of learner you are, a simple questionnaire or quiz can be taken to narrow these options down.In victorious Felder Solomans Index of Learning Styles Questionnaire (n. d.) and the Learning Style Inventory (Penn State, 2010) questionnaire, I have discovered that I am an active learner and a opthalmic learner. An active learner is one who gravitates toward inte rpreting, comprehending, and retaining instruction in a hands on or active fashion. In other words they discuss or apply and explain the information to others (Felder Soloman, n. d. ). The degree program I am enrolled in is online which presents me with challenges and difficulties in using the active learning style that I normally rely upon.An alternative to active learning for me is visual, which will serve me well because online course material is something I can see to interpret and retain. Visual learners are those who absorb and maintain information efficiently through methods such as charts, diagrams, pictures, films or demonstrations (Felder Soloman, n. d. ). Suggestions for success as a visual learner include piece of writing out ideas and information for memorization and fully utilizing all course materials, whether they are maps, flashcards, charts or filmstrips (Penn State, 2010).I am someone who always reads the directions prior to completing either task, therefore this fits me perfectly. I fully agree with the results of these questionnaires. I am a mechanic- someone who works day in and day out with my hands. The things I am trying to accomplish or figure out require me to read texts, diagrams and pictures and solve the problem using these resources. I also discuss and apply the information found with those who are masters of the mechanic profession. My reasons for seeking a college degree are simple.I need to hold at minimum at knight bachelors in the wildlife or biological sciences to reach my goal of being a state Game Warden after retirement from the military. To be successful in this means that I understand I am a visual and active learner, as realized after taking the learning styles questionnaires. References Felder, R. M. , Soloman, B. A. (n. d. ). Index of learning styles. Retrieved from http//www. engr. ncsu. edu/learningstyles/ilsweb. html Penn State. (2010). Learning style inventory. Retrieved from http//www. personal. psu. edu/ bxb11/LSI/LSI/htm.

A Case Study Of Immanuel Kant

A Case Study Of Immanuel KantPart 1 Immanuel Kant wrote that For Kant, then, the focus is on outcomes, or the ends of an action in deontology the actions themselves moldiness be ethical and moral, or the outcome is moot. Deontology argues that there ar norms and impartialitys that are universal for all humanitys actions then have a predisposition to skilful on or wrong, moral or immoral. Kant believed that humans should act, at all times, as if their individual actions would have consequences for all of society. Morality, then, is based on rational thought and is the centering most humans innately want. It is not enough, though, for there to be individual morality. Kant took this further, reacting, and argued that a state or society must be nonionic by the way laws and justice was universally true, available, and, most importantly, justified by humanity. Yet, for Kant, these laws should respect the genius of freedom, autonomy, and egalitarianism of all members of society. K ant saw that a few basic rights were unfavourable for any civil society to come through. After Kant, this became a rubric by which we whitethorn understand modern utilitarian principles and their interdependence with the concept of human rights. olibanum it seems that for Kant, at least in Groundwork, the task is to seek the foundation of a principal of morality that will fit the human definition in around all cases. Rationally, each person will move towards this axiom to do otherwise would be to remain irrational. This, in particular, has relevance in the contemporary ball of philosophical discourse, in which we target look at Kants ideas about freedom and the nature of action and admit to the principles of autonomy and humans as autonomous agents.For Kant, the basic idea of morality focuses on the question, But it is far more than simply an account of human and social interactions but a larger view of the boilersuit metaphysics of the arse of morality political, religiou s, cultural, and social issues explored as well. This, for Kant, is a seminal issue of the basis of human rights rights come from a deeper aesthesis of ethics and morality, from the very basis of what spark defines humanity. But Kant did not develop his ideas in a vacuum, of course. The notion of human rights has been an ongoing political and philosophical debate since humans began to express their thoughts in writing. At the center of this debate is the notion that many remain dissatisfied with the definition of good or appropriate being at the whim of a particular social order, or ruling elite. This debate may be found in Aristotle, Socrates, and Aquinas, leading to more contemporary political notions from Lock, Kant, and even Martin Luther King, jr. Forming the core modern argument, for instance, Aquinas argued that there were certain universal behaviors that were either right or wrong as ordained by the Divine. Hobbes and Locke differed, and put forrard the notion that ther e were natural rights, or states of nature, but disagreed on the controlling factors of those natural tendencies. Kant took this further, reacting, and argued that a state or society must be organized by the way laws and justice was universally true, available, and, most importantly, justified by humanity. Kant prescribed that basic rights were necessary for civil society, and becomes a rubric by which we may understand modern utilitarian principles and their interdependence with the concept of human rights. Kant deciphers his ethical questions surrounding natural rights, and by extension social and organizational rights, by critically analyzing the motivation of utility (an act) while briefly ignoring the consequences. Synthetic a priori judgments consist in utilizing certain sensory data and utilizing the Categories to organize the spatial or chronological. When we apply categories to our sensory data in space and time, then we become aware of physical objects. Only categories mak e objects possible. Kant terms items that exist apart from space, time, and categories as things in themselves(noumena). Alteration of substances is possible for Kant states of matter rear end change, evolve therefore thoughts change too. Subsequent states are called effects when they transition appropriately from one state to another(prenominal) lawful for Kant if it is a necessary consequence. There are, of course, dependencies as well, and Kant argues that it is more the appearance of cause and effect that is important, not the things themselves.In the contemporary world these Kantian ideals can be seen in relation to the morality of public policy, social interaction, and publicity actions relating to humans that provide the synthesis of information and motion towards utility for society. One may also view Kants causality in that policies must pass philosophical order to be just as social principles. ). Morally, then, Kantian principles hold that in order to maintain what is b oth politically and socially just for society, the rights of the individual must not moreover be protected, but actively cherished and cultivated, in order for the political-social contract to be continually validate.Part 2 But how does philosophical debate translate into the dogmatic, practical nature of the modern world? For Kant, it is grounds somewhat dichotomous in that when things are dissected in reality it is theoretical but practical when he analyzes how things should be. And, is not modern social hypothesis really about the process of making society better for all, engendering human rights and considering how things should be? For Kant, then, there are two main rubrics of moral philosophy 1) meatphyics investigates the nature of reality, and 2) ethics, which, for Kant, seeks a priori rules that govern the manner in which free will helps make moral decisions. Reason has its practical employment in determining what ought to be as well. Theoretical occasion is concerned with things that are formal and subjective. Practical reason is concerned with things that are real and objective. Kant believes that,It seems that Kant is saying to us that the basis for all morality is far deeper than just the idea of moral action or inaction it is reason itself. Reason is the human ability to make presumptions and identify the basic organise emanating from the idea of truth. It allows us to move from the particular and contingent to the global and universal. Reason seeks increasingly higher levels in order to explain the way things are. For humanity to prosper, Kant posits, the patent universe must, in and of itself, be conceived of by reason. This continual movement towards reason is simply a natural state of knowledge learning, and ways to determine the truth of the natural world. But it is clear that theoretical reason can never have knowledge of the totality of things. Morality, according to Kant, must be universal. For this reason it can only if find i ts place within the realm of practical reason. Morality could not possibly take place within the realm of theoretical reason because this would involve the sensible world. For Kant, morality has to be pure and universal.Taking Kant a bit further, and looking at the ideas of Aristotle in the Nicomachean Ethics, we find that morality and ethics are more a choice of chronology and cultural appropriateness. Aristotle said we should act in the right way, at the right time, in the right amount towards the right persons for the adapt reasonsNicomachean Ethics, II). The basic assumption about Aristotelian morality is that humans are moral agents through their individual actions. But, human behavior being what it is, morality is only one of the facets of humans evolution towards happiness.This centuries-long debate, though, certainly remains controversial. Now, we have the benefit of some of the Continental philosophers, of existentialism and other modern theories. But, in Kantian (and clas sical) ethics, muniment theories focus on ways to analyze and synthesize methodologies for establishing right and wrong, and to propose ways for distinguishing right and wrong actions. We know that two major ethical categories exist teleological or consequential ethics and deontological, or non-consequential ethics. Teleological ethics judge consequences of actions the right and wrong as a ratio of good to vileness within a given set of parameters. Deontological ethics focus on the concept of the reason (duty) rather than any cultural or individual judgments of right or wrong. Under this paradigm, it is the nature (the inner feeling or duty or necessity) of action that defines the morality of the concept.This concept of teleological and deontological forms is unclear for Kant. There is the line between Kants deontological and teleological imperative within the rubric of morality. Some of the arguments in Groundwork appear to be relatively incompatible with any sort of teleologica l paradigm of ethics or morality. Kant insists that morality for all individuals is a part (a locus) of rational will, Similarly, the manner in which Kant views good and evil seem anti-teleological, which makes little sense considering his overall view of human nature, human values, and the purpose of the individual within the greater societal whole.Kant assumes that duty and good will are synonymous, but it is morality, which motivates both. For instance, if someone must lie or tell a falsehood to remain moral to a duty, it cannot be construed as immoral there was an a priori assumption. Actions cannot only be considered as the means to one persons end, but must satisfy the criteria of being a universal end, which ensures goodness for all, not merely for one. The basics of human nature are more inclined to act because of duty which is the proper Kantian moral. Doing so does gives one a feeling of happiness, and is therefore, perceived as good. Emotions cultivate an important ro le in these perceptions, which Kant quite ignored. Emotions are not to be trusted, as they are fickle and intolerable. Perceptions, though, can change, and so can the concepts of right and wrong, depending upon the website a fact Kant ignores. In certain situations, for instance, falsehoods might be immoral, but Kant never conclusively proves this, remaining rather abstract. If, because of telling a lie a human life is saved, then one can assume a desirable end has been reached but if the desirable end is not reached, how can we realistically agree that this is contrary to ones own moral duty, as Kant would have us believe? Kants categorical imperative appears unable to provide an undisputed answer to that question, and at least his final authority on moralism.

Company Profiling Food In Processing Marketing Essay

bon ton Profiling Food In Processing Marketing EssayFood processing is the methods and techniques apply to turn keen ingredients into viands for human consumption by food processing industry. Food processing takes clean, slaughtered or harvested ingredients and uses them to produce tradeable food crops.1.1 Company ProfileSunkist is as well as a firm in the food processing industry. late Sunkist oranges from California and Arizona atomic number 18 available year-round. The naturally orange color is due to their increment climate. Sunkist harvest takings as the raw ingredients and transform it to newly fruit juice.In 1978, General Cinema Corporation, a large theater operator and kookie drink bottler created the orange soda we enjoy today and licensed the use of the Sunkist trademark for their delicious orange soft drink. In 1979, Sunkist soda was launched and became the number 1 orange soda in the merchandise.Sunkist is a non-for-profit corporation, with all profits f rom the exchange returned to growers. In America, Sunkist is the oldest continually operating citrus cooperatives. Sunkist is also the largest marketing cooperative in the sphere that produces fruit and vegetable. The Sunkist name is assurance of premium quality and taste satisfaction. People choose trusted coevalss of Sunkist growers to deliver the essential goodness of M otherwise Natures take up citrus since 1893.Consumers know they can depend on the quality of fruit pushchair the Sunkist brand sticker or any askaged harvest bearing the Sunkist name. Produce buyers and retailers e reallywhere know the selling value of that quality. Sunkist control the quality of its product by written rules and regulations to which all Sunkist affiliated packinghouse and manufacturers. Sunkist staffs need to desexualise sure that the regulations be followed. Every day the Staff inspectors will make a visit to packinghouses. Sunkist staffs often visit the manufacturers producing Sunkist p ackaged products and all employ g everyplacen quality control programs.iThe price of Sunkist are affordable to consumer, it is not too expensive. Sunkist is now produced by Dr Pepper Snapple Group in USA. Sunkist is still the or so habitual orange product in United States.ii1.2 Vision, Mission, Slogan and GoalsVision(1) Global strategies for a stronger presence in the international marketplace(2) Make the brand more(prenominal) distinctive with premium quality fruitMissionTo maximizing returns for quality Sunkist growersSloganFeel All orangeness Inside (2007-present)GoalsSunkists conclusion is to respond not only to the demand of their buyers for year round supplies of fruit items, especially citrus, but also to render a strong marketing and forward motional service to other fruit producers who collapse the same quality standards maintained by Sunkists traditional cooperative suppliers.iiiStage 2- Strategic analysis2.0 InputOranges is the primary ingredients for orange jui ce. Fresh Sunkist oranges from California and Arizona are available year-round. Their spirit orange color is due to their growing climate. The color of the orange are never dyed. The Sunkist label or sticker on the orange is a guarantee that you are buying citrus of the mettlesomeest quality.2.1 ProcessAt Sunkist Growers, the process combines natural, environmentally-conscious, wisdom with the benefits of technology. Sunkist citrus is grown on all all over 300,000 acres of fertile soil in California and Arizona.Pickers use special designed clippers for the different citrus varieties when they pick citrus. The pickers placed the fruit that they picked into a bag that hangs over their shoulder. After that, the fruit will be beamed to the packinghouse.It is sent to the pre-grade area once the fruit reached the packinghouse. Before passed through the initial grading station, the fruit is pre-washed. After the computers grade the color and blemish of the fruit, the conveyor will car ry the fruit to retention bins where the place held for packing. The fruit will be dumped out of the storage bins when it is ready for packing.The fruit is then re-washed, waxed and dried. After that the fruit is carried down the guide where is it sized and stamped or stickered. The next process is the final grading in the beginning packing. The fruit is sorted by grade and carried down the line for packing. They pack the fruit depending on customer need. The most common are the cartons. The fruit is every bagged by machine or by hand. The counts and weight is measure by the bagging machines automatically. After that the bags will put into the cartons for shipment and carried to the accumulator area where they are put onto pallets. The cartons will be wraps tightly by the automatic palletizer so that they will not shift during transportation. The pallets are transported to the pre-cooler where they are held for shipment. Once the truck arrives to transport the fruit, the truck is loaded and the fruit moves on to its final destination.ivThe main distribution points for Sunkist are restaurants, supermarkets, and convenience stores. It is distributed in all over the world. And also, the oranges are distributed to the manufacturer which processes the orange juice.v2.2 Steps of processing orange juice1. Clean and grade the orange. Microbes and dirt is removed. Orange is rinsed and dried. Quality pieces will automatically separated by size forward to extraction.2. Extraction Optimize the efficiency of the juice production process. Bitter resins moldiness be carefully separated to avoid tainting the tastyer juice. The extracted juice is filtered through a innocuous still screen.3. Concentration Concentrated the juice and dilutes the juice temperature to more or less 13 C. After that, stored in the refrigerated stainless steel bulk tanks. To achieve a high quality juice, the proper blending of juice concentrate and other flavor fractions is necessary.4. Pasteur ization To avoid spoilage. Use hot pasteurized juice to heat up the incoming unpasteurized juice. Preheated juice is heated with steam or hot water to the pasteurization temperature at about 85-94 C for around 30 seconds to cut off the microbe count.5. Packaging Fill in the pasteurized juice bit still hot to ensure sterility. Must be filling in sterile environment. Fruit juice packaged in this process has a shelf animation of 2-4months at room temperature.2.3 pulverization Analysis of SunkistSWOT analysis means to strength, weakness, opportunities and threats. Strengths and weaknesses refer to the organizations internal environment over which the firm has control. Strengths are areas where the organization excels in comparison with its competitors, while weaknesses are areas where the organization may be at a comparative advantage. Opportunities and threats refer to the organizations external environment, over which it has much less control. SWOT may appear in both the general and the competitive environment. However, the unpredictable nature of events in the general environment tends to make the use of SWOT analysis more problematic.viStrengthsThe Sunkist brand is known for its high quality product and its customer service, and the Sunkist goal is to respond not only to the demands of our buyers for year round supplies of fruit items, especially citrus. Sunkist provides promotional service and also strong marketing to others fruit producer that baffle the same quality standards maintained by the Sunkist traditional cooperative suppliers.Sunkist is available in many an(prenominal) flavors including orange, diet orange, crumbade strawberry, pineapple, peach and fruit punch which appeals to the teen demographic. helplessnessConsumer lack brand loyalty is one of the weaknesses. Maintaining consumers brand loyalty is not easy. in that respect are a lot of other brand that can alternate Sunkist, example, Tropicana, Freshers and Nestle. Sunkist is Contendi ng with heavy denote by other food manufacturers.OpportunitiesThe teen demographic has been shown to be very influential when it comes to their parents purchase decision. Likewise, teens are having more of their own discretional income, which tend to spend on food and entertainment.While Baby Boomers and Gen X-ers both postulate large discretionary incomes, both demographics have been largely ignored by other brands.ThreatsDue to diabetes and obesity, there is currently a trend in the world of consumers being more health conscious. Because of this, consumers are consuming fewer sweet and coloring d examinationkennesss.With the recent recession, it expected that gross sales of major brands would drop while private labels increase in sales.2.4 PEST AnalysisPoliticalThe political factors are the arena in which organizations competitive for attention, resources, and regulations guiding the interactions among nations.viiThe effects of global influence governmental policies on a firms competitive position increase the importance of forming an stiff political system.viiiSo, Independent growers had to be licensed to carry Sunkist Trademark.EconomicThe sparing environment refers to the nature and direction of the economy in which a firm manages or may compete.ixEconomy strong due to industrial job needed to fuel war. Citrus exports for 1966-67 seasons have reached all-time high. In order to remain competitive, manufacturers exporting abroad will need to make efficiency gains and innovate so that they can offset the un plausive exchange rate with a reduction in price or increase in quantity.xSocial/CulturalThe social / cultural factor is concerned with a societys attitudes and cultural values. Recently, many consumers are accent mark to healthier lifestyles. Consumers from ages of 37 to 55 increasingly concerned with nutrition. There is a large population of the age range known as the baby boomers. Since many are reaching an older age in life they are becoming more concerned with increasing their longevity. This will continue to pretend the non-alcoholic beverage industry by increasing the demand overall and in the healthier beverages.TechnologicalThe technological factor includes the institutions and activities involved with creating forward-looking knowledge and translating that knowledge into new outputs, products, processes, and materials.xiIntroduction of plastic bottles has increased sales for Sunkist as there are easier to carry and consumers can bin them once they are used. As the technology is getting advanced there has been introduction of new machines all the time. Due to introduction of this machineries the production of Sunkist Company has increased tremendously then it was few years ago. Executives must verify that their firm is continuously scanning the external environment to identify potential substitutes for technologies that are in current use, as well as to chip newly emerging technologies from which their firm co uld derive competitive advantages.xiiStage 3 Strategy Formulation3.0 Porter Five ForcesThe Bargaining Power of BuyersBuyers can affect an industry through their ability to force down prices, bargain for higher quality or more services, and to play competitors off against each other.xiiiThe main buyers of Sunkist are individual consumers and restaurants. Fortunately, Wal-Mart is still a teeny-weeny company in that era. And also Sunkist is the major power holder. Even though, restaurants consumption increases, they are not organized, most of the purchased make by individual consumers. Sunkist has favorable condition for buyer power.The Bargaining Power of SuppliersSuppliers can exert bargaining power over participants in an industry by raising prices or reducing the quality of purchased goods and services. The factors that increase supplier power are the mirror image of those that increase buyer power.xivSunkist suppliers are mainly small producers. Sunkist is the merging power of th ose small producers, farmers. They have very strong relationship and each individual supplier does not have any power over Sunkist. It is favorable condition for Sunkist.RivalryCompetitive rivalry intensifies when a firm is challenged by a competitors actions or when a company recognizes an opportunity to improve its market position.xvRivalry among competing firms is usually the most powerful of the five competitive forces. The food industry is becoming highly competitive. The difference between one Food Company and another is usually not that great. As a result, food industry has fashion more like a commodity an area in which the food company with the low cost structure, greater efficiency and better customer service will beat out competitors. Although Sunkist is the biggest player in the market, Florida growers, global challenger and bottled orange juice producers are heating rivalry. Rivalry of Sunkist is still neutral.The threat of substituteSubstitute products are goods or s ervices from outside a precondition industry that perform similar or the same functions as a product that the industry produces.There are plenty of substitutes in the food industry. close to large food companies offer similar suites of services. The threats of substitute product of Sunkist are very high. Fresh orange market has very strong substitutes, and the biggest them all is bottled lemon juice. Even, some consumers think it is easier to use bottled orange juice instead of fresh orange. Some more there are concentrate orange juices, artificial flavoring, frozen orange, already flavored products. Overall threat of substitutes is unfavorable for Sunkist.The Threat of New EntrantsThe threat of new entrants is the extent to which new competitors may decide to enter an industry and reduce the level of profits being earned by incumbent firms. The threat of entry will depend on the existence of barriers to entry and the reaction of subsisting competitors.xviSunkist has a very stro ng brand name in the market. Consumers relate Sunkist brand name with the quality of it. These conditions is making barrier to entry very favorable for Sunkist.However, it is still not easy to differentiate fresh lemon form each other and Sunkist has very low marketing budget to increase sensation of its product. Moreover, fresh lemon consumers are mostly clustered on the east cost of United States and Florida producer has geographical advantages in terms of transportation cost. There is not any significant cost should be incurred to enter market and that open ways for international competitors to enter in US market and if in some way new entrant fails to succeed in the market they can always sell its product to processing firms.3.1 Resources3.1.1 Tangible resourcesTangible resources are the assets that can be seen and quantified. Production equipment, manufacturing plants, and formal reporting structures are examples of tangible resources.xviiSunkist is one of the 10 largest mark eting cooperatives in the U.S. They handle sales of fresh oranges, grapefruit, lemons and limes. Sunkist manufactures 1600 citrus juice and flake off products. There were 73 new Sunkist-branded products introduced in 2009 and 28 products reformulated in response to health and wellness trends. They have about 50,000 consumed staff in the running(a) centers, focused on customer service and daily transactions.3.1.2 Intangible resourcesIntangible resources include assets that typically are rooted deeply in the firms history and have accumulated over time. The history of Sunkist has more than 100 year and they developed in order to foster and maintain stable markets for fruit growers, gain high hat possible return for produce and provide consumers around the world with quality citrus products at affordable prices. Sunkist develop a worldwide market, promote a brand name, access a global transportation system, develop comprehensive research capabilities, and gain governmental access t o overseas markets.xviii3.2 Core Competency of SunkistThe realignment of Sunkists sales operations proved its effectiveness in 2009. The new centralized sales operation customizes practices to compete better and win in todays markets.The Sunkist brand was built over generations by delivering consistent supply and quality products. People trust Sunkist and that trust stood them in good stead during the difficult times in the world economy. As a category manager, Sunkist must have the right product, at the right price, at the right time. Today, Sunkist does. Sunkists global sourcing program allows it to manage the ambition that is in the market anyway to the benefit of both its customers and growers.xixWith an aggressive marketing strategy and attractive packaging, Sunkists organics program has been steadily growing. Today three Sunkist-affiliated packinghouses are certified to pack a number of varieties of organic citrus including lemons, Navel, Valencia and Cara Cara oranges, and Satsuma and W. Murcott Mandarins. Their customers are pleased that Sunkist has a year-round organics program and want them to increase their involvement.xx3.4 How Sunkist sustaining competitive advantagesSunkist has prolong competitive advantages in terms of Organization reputation, brand name, experience, and location. Sunkist is 100 years old company. It is well known and very strong brand name. Geographically Sunkist producers has very longer suitable climate to produce lemons.Sunkist has temporary competitive advantages for Supply chain access and cash flow. They have knowledge to move fresh product from one place to another. Sunkist can generate cash flow from their member.Sunkist understands of these markets and its ability to accurately analyze them drove revenue generation to new heights. Sunkist analysts used that study flow to assess and create market opportunities and to be more competitive, not just in the United States, but in all its markets.xxi3.5 Define think of C hainFirm InfrastructureVision Mission Goal Global strategies for a stronger presence in the international marketplace.To maximizing returns for quality Sunkist growersTo provide a strong marketing and promotional service to other fruit producersHuman ResourceTraining for staffRecruitmentTechnologies DevelopmentGrading engineeringSizing TechnologyPacking TechnologyLabeling TechnologyProcurementMachinery, Transportation, StaffInbound LogisticsOperationsOutbound LogisticsMarketing SalesServicesCollect fresh fruits from California and ArizonaClean and grade the orangeConcentrationPasteurizationPackagingFinished goods will send it to restaurant, supermarket and convenience store.AdvertisingPromotionclient ServiceDiscountValue Chain refers to the process whereby a firm determines the costs associated with organizational activities from purchasing raw materials to manufacturing products to marketing those products.3.6 SWOT Analysis (TOW Matrix)SWOT Analysis(TOW Matrix)Strengths- S-Represe nt a large market of citrus growers in California and Arizona-Producing in CA gives them longer to produce because of warm put up-Provide various services (processing, marketing, research procurement) to its member growers-Strong production in recent years and belief that this would continue-Research regarding breakdown of users is very thorough.Weakness- W-Contending with heavy advertising by other food manufacturers-Concentrated predominately in womens magazines-Consumers lack Sunkist brand loyaltyOpportunities- O-Our findings indicate that possible demographic.-Changes of heavy lemon users can be used as an advantage.-Increased awareness of lemons may improve usage of lemons.SO Strategies-Sunkist should increase their exportation-Increase the quality of the product to meet customer satisfactionWO Strategies Make a strong distribution system to cater to avail the full benefit of the growing market. Seek more business from other country.-Promote the product by using effective ads .Threats- T-Fresh lemon consumption in the U.S. may continue to steadily decline-Increased competition with Florida growers-Forecasted increase in production during winter months-Concerns about retailers views of fresh lemons and its prepackagingST Strategies-Advertise more products about Sunkist that are declining-Offer discount on the products to attract customer to buy Use high technology machinery to increase quality.WT Strategies-Decrease the price of declining product-Enter new market to get more customers.3.7 Diagnosing Strategic Capabilities3.7.1 BCG MatrixStar(Growth)Question Marks(Introduction)Cash Cows(Maturity)Dogs(Decline)StarsStars are characterized by high growth and high market share. Stars is the organizations best long-run opportunities for growth and profitability. Sunkist orange juice is the product that gave a lot of opportunities and profit to Sunkist. Over the long run opportunities in stars will pay dividends as their large market share will enable them to ge nerate cash as the market cows and they become cash cows.Cash CowsIn Cash Cows stage, the products have a high intercourse market share position but compete in a low-growth industry. It called cash cow because they generate cash in excess of their needs. Apple juice is the cash cows. Sunkist has takes measure in apple juice to make the product in to stars.Question MarksQuestion marks are also known as problem child. The products at this stage have a low relative market share position, yet they compete in a high-growth industry. Sunkist cash needs are high and their cash generation is low. A high-quality grapefruit crop that moved well and commanded strong FOBs helped make 2008-09 one of the better years for grapefruit growers.DogsThe products have a low relative market share position and compete in a slow or no market growth industry. The dogs are lemon juice. It reduced economic activity in the foodservice industry resulted in the largest negative restaurant growth in 40 years.3.8 Product Life CycleProduct DevelopmentOrangeAppleLemonGrapefruitIntroductionGrowthMaturityDeclineProduct Life cycle has 4 stages that consist of introduction, growth, maturity, and decline. Above is the product life cycle for Sunkist.The introduction stage of product life cycle is characterized by slow growth in sales and high costs as a result of limited production. Grapefruit is in the Introduction stage. Sunkist invests in research and development to produce new products. These command a premium price and refer upon the organisation a first mover advantage (Lieberman and Montgomery, 1988)xxii.Apple juice is in the growth stage. In this stage, sales increase rapidly as the market grows. It allows firms to reap the benefits of economies of scale. The increase in product sales brings greater profits which in turn attracts new entrants to the market.The maturity stage of the life cycle sees a slowing in sales growth and profits as the market becomes saturated. Orange juice is in the maturity stage. In this stage, low cost competition with other brand based on efficient production and technically proficient processes becomes more important. During the maturity stage of the life cycle it is conceivable that a product may benefit from innovation or finding new consumer markets.Lemon juice is in the decline stage. In the decline stage firms experience a fall in sales and profitability. Consumer loyalty shifts to new products.xxiii3.9 Promotion toolsSunkists has been steadily growing with an aggressive marketing strategy and attractive packaging. Sunkist uses few promotion tools to promote their product and services.Traditional newspaper and magazine advertisements are supplemented with grove tours and educational seminars for the media and chefs. Public relations campaigns such as the Worlds Largest Lemonade and the Worlds Largest Citrus Display attract wide media coverage, and targeted citrus information from Sunkist finds its way to consumer blogs and in-store p romotions.Sunkists entry into the world of social networking is a cost-effective way to directly reach consumers. Sunkist is building a substantial following on Twitter and Facebook. They promote it in these two website because a lot people are playing with it recently. In addition, well over 100,000 subscribers receive our monthly online publication highlighting information, promotions, recipes and entertaining tips.Stage 4- Strategy Implementation4.1 Sunkist international StrategyWith over 7,000 Sunkist juice and juice drink dispensers in the US and Canada, had another strong year, generating more Sunkist branding in restaurants, bars, schools, hotels and hospitals. Through Vitality, Sunkist is now one of the main beverage brands in the military.An effective international strategy begins with developing a standardized product that can be produced and sold the same way in multiple countries.xxivKenichi Ohmaexxvargues that delivering value to customers worldwide is the overriding go al, while other observes stress achieving strategic flexibility.xxviSunkist managers build strong worldwide distribution system and use profits from successful products and markets to subsidize the development of other products and markets.xxvii jellify Belly successfully introduced a line of Sunkist Citrus Jelly Beans in 2009. In 2010 distribution will expand in the US and Canada. The existing line of Sunkist Fruit Gems and other products now boast a higher level of juice and new packaging. General Mills Sunkist Straw- berry Fruit Snacks became the third most popular product in the fruit snack category. Maverick Brands (Sunkist Natural juice and smoothies) and Old World Industries (Sunkist jarred fruit) enjoyed increased distribution and growth. Sales by a new licensee, Taylor Farms, formerly Sunkist Taylor, LLC (Sunkist packaged cut fruit), grew strongly in both retail outlets and schools.Sales of Sunkist-branded beverages in Asia continued to strengthen. Morinaga Milk (Japan) and Haitai Beverages (Korea) led the way in innovation with a host of new products and flavors. Country House (Taiwan), traditionally a foodservice licensee, moved into retail with a line of new, high-quality juice drinks and Fraser Neave (Singapore and Malaysia) continued their strong deed with Sunkist juice. RFM (the Philippines) successfully introduced newly packaged juice drinks and a new line of Sunkist fruit-flavored teas. The new line of Sunkist Premium 100% juice from A.S. Watson (Hong Kong and China) enjoyed good sales. Business in Europe and the Middle East, while currently small, is growing.Sunkist diversifies into foreign markets because it can generate sales profit opportunities that cannot be matched at home country. Internalization can also extend the marketable life of products or services that have reached their maturity in the home country. Sunkist has an extremely well-balanced export and domestic marketing program. They have a very strong sales and marketing team of seasoned veterans. They have excellent partnerships with ke

Stereotypes Associated With Tattoos Cultural Studies Essay

Stereotypes Associated With stains Cultural Studies EssayTattooing is the consummation of making a checker on the skin by inserting ink to the skin using needles and dyes. The name Tattoo came from the Tahitian word Tatu which federal agency, to lettuce or so sparseg. Therefore, tattoo, in this case, would mean to buy the farm a mark on our skin. As its name suggests, tattoos form become a way to identity and represent tribe in both the nix and positive way. From the past to present, tattoos have undergone a transition from religious practices, branding of slaves and identity of rabble members to a widely accepted practice by everyone as a way to represent themselves. Yet, the stigma of tattoos can whitewash be felt today. clutches tend to have an impression of tattooed people as ve nary(prenominal)ous and being p fraud of a triad clump. There argon several reasons for this phenomenon, it could be due to firstly, the way tattoo was used in the past, the fact that fa ce pack members do use tattoos as an identity and lastly, the image created by the mass media, we allow discuss them in detail later in the paper. To prove that these be indeed bosss, we will unveil what tattoos truly represent.The earliest Tattoos seemed to appear in Polynesia where archaeologists discover tattoos round the islands dating to at least the second millennium B.C. However, the consume location and year is unclear until today. Therefore, our project will be much interested in how tattoos were spread done let on the valet de chambre. There was no definite process to which country began to spread the use of tattoos. Margo DeMello wrote in his book that North America was the country that caused the wide spread of Tattoos when Captain James Cook visited Tahiti and discovered the art of tattooing in that respect in the seventeenth and eighteenth centuries. He brought the idea of tattooing back to American and was since then spread to Asian countries. The picture be low, visualise 1, is an image of an antediluvian North American with tattoos. In the picture, the person has a full body tattoo which stretches from the face to his ankle.In another source, A Brief History Of Tattoos state that Egypt was the one that spread tattoos to other countries. Historical rises of tattoos in Egypt can be found to be dated as early as beforehand the Pyramids were made. word form 2 is an image of ancient Egyptians with tattoos. It is visible that the ancient Egyptians had tattoos on their arms and legs.The trend of people undertaketing tattooed today is an change magnitude one. In March of 2005, The diary of the American Academy of Dermatology found out that 24% of the general U.S. Population had at least one tattoo 17% of those people have estimate about having a tattoo removed and 5% of them have had a tattoo covered up with a different design. The National Geographic newsworthiness stated in April 2000 that 15% of Americans were tattooed or about 40 million people. The art of tattooing is so popular that the government of America had to set up a tattoo association called the National Tattoo Association to regulate the activities carried out by tattoo enthusiasts and to limit tattooing time and sales of tattoo equipments. There are two main reasons for the increased popularity of tattoos. Firstly, the process of tattooing is less painful and less time consuming today. The most common method of tattooing in upstart propagation is the electric tattoo machine, which inserts ink into the skin via a assemblage of needles that are soldered onto a bar, which is attached to an oscillating unit. This method is much more comfortable as compared to the agonizing traditional method which was to use a tool made of carved bone or wood, and tipped with a cluster of tiny needles, the workman punches into the skin with a succession of painful jabs. Figure 3 is a picture of ancient tattoo tools found in Egypt.Figure 3Secondly, the media, a lthough in like manner portrayed people with tattoos in the bad light as we will discuss in the later break-dance of our paper, it has also played a major(ip) role in transforming tattoos into something so popular. Advertisements for common commodities ranging from cellular phones to alcoholic beverages have in the past ten years deliberately included tattooed skin. The advertisement for ramble Taylor sneaker has created an ad in which a man with facial tattoos is photographed with a pair of shoes adorning his neck. Therefore, with these factors, it is inevitable for tattoo to become so popular around the world.Tattoos are not worn upon the body plainly rather inscribed into the body. It is ofttimes regarded as a commodity which resists consumer throw-away. Tattooing is a product that involves the consumer to become the witness, participant, and life-long common carrier of a alone(p) production process a process in which the producer and consumer unite in complicated exchange that is simultaneously ritualistic and individualistic. However, before getting tattooed, one will see tattooing as a process which they pass through various barriers. Like Lawrence, we think that tattooing requires one to pass through the barrier of entering the studio, decide the design of tattoos, the location of the tattoos and the pain of tattooing. The process of tattooing involves a needle vibrating in and out at an incredible speed swaybacked in ink creating an indelible mark on the skin that will withstand all the elements and remain there for a lifetime. As tattoos are permanent, there will often be a second thought whether they should get tattoos. For one to get tattooed, he or she must be warnmined to get tattooed in order to pass through these barriers.Stereotypes of people with tattoos as ex-convicts and delinquents were due to impression from the past. In the past, many countries used tattoos to mark criminals, to separate them from the majority and to deter people f rom committing crimes. In China, for example, authorities would tattoo the faces of prisoners who committed severe crimes before they were banished to another land. This is a severe punishment as prisoners who returned to the mainland after their sentence would still be identified as ex-convicts by people and it would be natural for people to shun them. Thus, it is not surprising that the impression of tattoos related to criminals last until today. bulk in the past also used tattoos in another way, which was to brand slaves. Slaves were tattooed by their masters to claim ownership of their slaves. In ancient Persian, tattoos were used on slaves to indicate both ownership and spot. If a slave were to escape from their owner, they can easily be identified by others that they were slaves and who were their masters. Slave tattoos gave the people a status of slave in the past, slaves would be beaten up and abused by just any other people on the road. . In the Greek and romish civiliza tions, around 2200BC, tattooing was also used in a manner similar to that used with slaves-in other words, a man would tattoo a woman to hear that she was recognized as his property and as a reminder to her to keep her sexual appetencys under control. Thus, people today may associate people with tattoos with null people. People today look at people with tattoos as ab design people they would think that people with tattoos are not like any customary person, something must be different about them. One of the reason could be due to how dime museums and circuses in the past exhibited tattoos. In the nineteenth centuries, Freak confronts divulge known today as circuses emerged. In these performances, tattooed people were considered made freaks, which means that they were not born with tattoos but looked like monsters. In dime museums, tattoos were exhibited alongside people with disabilities and natural wonders like wild animals and native people. Thus, this made tattoos seem bizar re at that era.Tattooed people as gang members?Secondly, tattooed people are often separate to be gang members. This is true to a certain extent because tattoos have become a popular method adopted by gang members to mark their group identity and their alienation from the mainstream norm and social networks. Gang members in particular take pride in branding themselves as outside of the boundaries of constituted society. Tattoos have long been a means of identifying oneself with a group or culture and triad gangs were one of the first groups to use tattoos as a means of denoting identity and affinity. Tattoos are a way of both asserting membership in the gang and flaunting their lack of membership in straight society. For this reason, street gang members will often get tattoos on their hands and faces so as to permanently bar them from being a part of normal society. Tattoos can make known other details about the bearer, including rank in the gang and number of hits or other servi ces performed on the gangs behalf, for example, the yakuza boss has full body match tattoos. Tattoos were also used to express gang members often fatalist philosophy of life. One popular tattoo among Hispanic gangsters is a depiction of the smiling and hollo comedy and tragedy masks, meaning, play now and pay later, or my happy life, my sad life. Clock faces are also found within the intricate artistry that can make up a gangsters tattoos. If the clock has no hands, it symbolizes doing time in prison. In addition, tattoos served as a way for them to disrespect the authority, a desire for revenge, obscene words and obscene images. Take for example, the Yakuza have full-body suit tattoos on them as a symbol of being part of the gang. Tattoos are painful and permanent, this permanency marks their undying loyalty to their gang leader and that they will never leave the gang while the pain derived from tattooing was a symbol of their masculinity and that they were dauntless individua ls. Tattoos were not just popular in the western triads, Asian gang triads, like those in Japan, Singapore, Hong Kong and Taiwan too have tattoos on them. Some Hong Kong triad members have dragons and phoenixes on their arms as a symbol of part of the gang. This may be because in Chinese traditions, phoenixes and dragons are auspicious and powerful animals. These symbols will bless them and allow them to be a successful triad. From our research, we see that that gang triads worldwide seems to have a liking for tattoos and the practice of tattooing, thus we can fill up that tattoos as a representation of gang triads is actually a worldwide phenomenon. Thus, it is no surprise that when people encounter a tattooed person, they will associate him or her with gang triads.Figure 4 A common tattoo among Hispanic gang members, normally tattooed on the hand between the thumb and index finger.Figure 5 This symbol that stands for mi vida loca, my crazy life. Southeast Asian gangsters have ado pted the same tattoo of the three dots, defining its meaning as To O Can Gica, or I care for nothing.In this paper, we will examine the role mass media plays in creating and shaping the stereotypes of people having tattoos. Mass media which includes the report, movies and television has ever so been a great power of influence of people, extend toing our heappoints, decisions, perceptions, beliefs and even our habits in life. This is because, advancement in technology has made access to mass media content easier to everyone, so much so that it has become a tool for people to obtain knowledge of the world. In addition, as the society we lived in is commercial- and media-driven, television shows, advertisements, movies, cartoons and even unison will incite the way we perceive the world around us. It is important to note that our knowledge of the world or what is happening around is frequently derived from the mass media. Many times, it is difficult for us to experience or see it evidently to know of it. Hence, we assumed what portrayed in the mass media to be truth and evidence of what is happening. Studies have shown that mass media tend to present a limited and recurring range of images and ideas which differs from realities hence the mass media is not a reliable source of selective information for the people. However, the mass media is not entirely unreliable as its credibility will depends almost entirely on the integrity of its author. This is often subjective among authors of TV series, newspaper and movies. Thus, we think that careful thinking should be taken when we are viewing the mass media and the usage of its content. We should not assume that all is true or price in the mass media but make our decisions and opinions on what is shown in it. Television dramas and movies like LOST, CSI and Prison Break(See Fig.8) have portray tattoos in the bad light, using tattoos as way to identify criminals, villains and gang members. Take for example, local sitcom Police and Thief, Mark Lee who acted as the gang member had a tattoo on his arm. The constant portrayal of stereotyping of people with tattoos will cause people to internalize the image that tattoos are related to villains and criminals. The effects of internalization can be careworn to case study of mass media and thin ideals. Research shows that continual exposure to the image that thin is beautiful has result in people thinking that thin is beautiful. The way the mass media causes people to internalize the images of thin ideals is similar to the way it causes people to internalize the image that tattooed people are villains, criminals and gang members. Hence, it results people to view those with tattoos as people who are criminals, villains and immoral. Research has shown a consistent relationship between the amount of television viewed and beliefs about the social world.As our world modernizes, tattooing on criminals was abolished and became a trend for many others. The idea of tattoos being associated with crime and gang members also changed. This is partly due to the mass media and the change in gangs practice. Mass media created the stereotype that tattoos are associated to criminals and gangsters but on the other hand, it also showed celebrities clothing tattoos. With the proliferation of the entertainment media worldwide, it increased peoples exposure to celebrities which resulted in an elevation of the power of influence of celebrities. Hence, celebrities play a role in influencing how we see tattoos. Actors, models, musicians, and idolized athletes proudly herald the mainstreaming of a previously marginalized and historically underground practice. This causes tattooing to be gentrified and repackaged as desirable and fashionable. For example, David Beckham has a no. 9 tattooed on him to represent himself the number he wore for Manchester United.Next, there is a decrease in the practice of tattooing in gang members, the reasons why they do n ot want tattoos will be discussed further in our project. To unveil the realities of tattoos, we will look into why gang members no longer want tattoos, and also show that tattoos actually have many other different definitions other than the usual image people have.As mentioned earlier in our paper, tattooed people are uninventive to be criminals and gang members. Tattoos were a way to represent gang identity, it also became a way for the police to spot gang members and catch them. This causes tattoos to become a disadvantage for gang members and gangs. This is because their illegal activities could be easily discovered if police see a group of tattooed people around. Hence, some gang members and gangs actually reprove tattooing in order to allow their illegal activities to go unspotted. Take for example, in Japan, modern Yakuza bosses discourages tattooing in order to avoid the attention of the police. Another example is seen in the Yamagumi boss Takenaka Masahisa who has no tatt oos. In addition, ex-gang members also try to avoid being identified as gang members for fear of being attacked by other gang members. For example, see in Figure 10, a man by the name Hugo removed his tattoos as he was attacked on the streets. From here, we can infer that tattoos are no longer the proud symbol gang members wore to show their identity or ex-gang members wore to show that they were part of them before. With the dangers attached with tattoos wore on them, there is a decrease in this practice in some gangs. Thus it is a stereotype that tattoos actually represent gang triads as gang members can look like the normal average person without tattoos on them.Tattoos may be a symbol to represent the individualistic character of one through self-expression and creating an identity. Tattoos allow the wearer to be tell apart from the mainstream and contribute to the image of them as being unique. In Ervin Goffmans exposition, he suggested that the physical cues offered to others through scripted body performance are pivoted in shaping interpretations of the self. This rumor was further supported by Mark B. Stephens , he said that tattoos are an important way to self-express and create an identity for many, especially the younger generation. Among the general boyish populations, between 10% and 30% of adolescents or young adults currently have tattoos. Adolescents and their parents are often at odds over the acquisition of bodily decorations. For the adolescent, piercings or tattoos may be seen as personal and beautifying statements, while parents may construe them as oppositional and enraging affronts to their authority In using such decorations, and by marking out their bodily territories, adolescents can support their efforts at autonomy, privacy, and insulation. Seeking individuation, tattooed adolescents can become unambiguously demarcated from others and singled out as unique. Therefore, by having tattoos, it is a way for teenager to use up a messa ge to their parents that they should be in control of their own body and life. In addition, tattoos were frequently used to create group identities, other than gangsters, in the modern world. Tattoos were used as an identity for modern women in Thailand as females were not allowed to have tattoos in the ancient times because the tattoo artists were men and thus, they were not allowed to be touched by other men. Therefore, women with tattoos in Thailand today would signify a new era and the change of conservative women image to a more tolerant identity.Tattoos can also be as a symbol of following the crowd and worshipping of their idols. With celebrities wearing tattoos, it causes people who enamored with the particular celebrity to follow in their path. This has resulted in a different understanding of tattoos. Those who were followers of the celebrities would definitely see tattoos from a different viewpoint. They will not see tattoos as gang members but cool and fashionable. To t he fanatics, their celebrities have the ideal look, thus they will try to look and act like film and television stars by adopting their clothing styles and mannerisms. Hence, we see that if celebrities have tattoos it could most likely cause their fans to have the tattoos too. Take for example, Angelina Jolie have lots of tattoos. Her fans tend to follow the trend and start to have tattoos on their bodies.Following with the group in case of peer groups will often affect youths. Youth, aged 12 to 17 undergoes a dot of uncertainty of their identity as this is period which they are neither children nor adults. Adults treat them as children while they want to be treated as adults, but yet, they are still immature to make some of their decisions. Thus, it causes them to seek the peers for support as they are the ones who can best identify with and understand them. Youth become subjected to peer pressure as they would want to be part of the group. When their peer group wants to have a ta ttoo, they too would want a tattoo in order to be part of the group as the tattoo would be a group identity. Although there maybe some dissent about where and what tattoos should be place on them, but Youth would usually go ahead with the majority. In this case, tattoos may not be a symbol of being gang members or criminals but intent to signify ones unique identity among peers by being trend followers, which is to have tattoos.Tattoos as artTattoos also became a way for people to decorate themselves, in a way, to elevate their beauty. Researchers have shown that celebrities are icons of fashion trends. With celebrities wearing tattoos there is no doubt that many people look up to tattoos as a decoration on oneself, thus they treat tattoos as a form of art. This results in an erasure of early images and meanings of tattoo by recreating tattoo as a form of art. People treat their skin as canvas and would tattoo as much as they like on it. People are so convinced that tattoo is a for m of art that it led to the increase in number of tattoo art galleries for the appreciation of tattoo designs. These galleries display all kinds of tattoo designs, both ancient and modern, which help to understand the meaning behind this body art that is inked into skin. Tattoos are not only become part of the art gallery, it also became more recognized internationally. Many international tattoos shows were held as a way to showcase tattoos as an art. Take for example, Singapore Tattoo show 2009, International London Tattoo Convention were held to showcase tattoos as a form of art. These events received overwhelming response, with an astounding 20000 participants for the London Tattoo Convention. We see an increase in support of tattoos line of battle and that tattoos are slowly recognized as a form of art worldwide.Tattoos and ReligionsIn addition, tattooing is a tradition for some religions as it represents their beliefs for their religion and can act as a form of blessings to th em. Take for example Euro-Asiatic Catholics living on the Malabar Coast tattooed birds on their forearms as a symbol of the Holy Ghost, while Christian Serbs tattooed their arms with a cross. Catholic girls used to gather in the cloisters of churches to get small religious tattoos that they believed had magic powers in Bosnia and Herzegovina In terms of peoples belief and religions, wearing a particular tattoo would enable them, on dying, to pass from this earth to the land of the spirits. Moreover, tattooing has become a spiritual act as its process is often viewed as ritualistic. For some devotees getting tattoos after a long and painful process, they would usually feel a connection with the spiritual world and thus, tattoos became an important part of peoples spiritual identities. It was believed that human bodies are sacred, thus tattoos were treated as signs of recognition in the world of the spirits amongst the Naga, in Assam. This is because the husbands would choose a motif to tattoo on the shoulder of their faithful wives so as to recognize them in the afterlife. Similarly, Bengal Hindus believed that a person dying without tattoos wouldnt be recognized by his relatives in the world of the spirits. The pictures below are religious tattoo designs wore by devotees.Figure 11 Celtic tattooFigure 12Holy spirit tattooHow stereotypes affect their life?Stereotype will affect the life of tattooed people in terms of employability, finding a life partner and cause disquiet to their insouciant life.According to a stack, 85% of survey respondents agreed that tattoos impede ones chances of getting a job. Regardless of who the real person may be, stereotypes associated with tattoos can and do affect others. In general, individuals with tattoos are often viewed as rougher or less educated. Despite such prejudice, only 16% of employers have an official company policy on tattoos and piercings. Vault found that over half of employees with tattoos have to cover them u p when they were at work. Forty-two percent of those surveyed admitted to having tattoos. Of that group, 40% had one or more tattoo. Therefore, this survey clearly showed that people with tattoos are prejudiced against and this caused inconvenience to them at work.Secondly, the stereotypes of tattoos caused tattooed people to have difficulties looking for a life-partner. Studies have shown that different attitudes towards people with tattoos. This is supported by a research done in United Kingdom, the results showed that tattooed women were rated as less physically attractive, more sexually promiscuous and heavier drinkers than non-tattooed women by men, with more negative ratings with increasing number of tattoos. This showed that men tend to find women with tattoos less attractive and hence, this made tattooed women less possible to find a partner.Lastly, people with tattoos experience some inconvenience in life. This is because of its association with gang members and criminals. Take for example, in Japan, public places like gyms, public baths and hot spring resorts forbid entry of tattooed people. This is because tattoos are greatly associated with the yakuza, the Japanese mob. Owners of these places are afraid that these tattooed people would cause trouble for other customers which will then affect their business and reputation.

Alternatives to Live-Action Fictional Films :: Film, Documentary

Is there an alternative to live action fictional films? And if there is an alternative is there a chance it could be entertain? Who doesnt enjoy a good fiction film? In Film An interpolation by William H. Phillips, we learn that the alternative to such films can be both enlightening and entertaining (299). What type of film could be both enlightening and entertaining? Documentaries are. There is potential in a documentary film, also referred to as non-fictional films, which fictional films cannot grasp. According to Jack C. Ellis, a known documentary film critic, documentaries (1) overtake insights, achieve beauty, and offer understanding. They also (2) improve social, political, or economic conditions (qtd. in Phillips 299).In ways documentary films are similar to fictional films. Both types of films squander infinite possibilities of topic choices to choose from and have a crew to influence and manipulate the film so that it can be accepted the way they urgency it represented . However, documentary films are cookd to be works of informative and factual art. Fictional films, although they may stem from the ground of truth, they branch into the realm of unrealistic entertainment (316). but why is there a big market for documentaries? The answer is simple. Each person alive whether they are young, old, intelligent, undereducated, black, white, Baptist, atheist, every one(a) has an interest in something and documentaries can inform an auditory sense about that particular interest (316). There are two types of documentaries, the narrative and the non-narrative. The majority of documentary films are made up of non-narrative films, meaning that there isnt an actual story being portrayed in the film rather just a list of information that make an argument (301). Narrative documentaries create and develop a story, normally following a person and their ambitions. This type of documentary is more comparable to fictional films versus non-narrative films because the information presented does not have to be sequential as long as it is factual (302,303).Both types of documentaries use artifacts, such as photographs, that pertain to the subject in their film and are spliced from one frame to another in the editing process, to force the point of view that the director wishes to portray onto the viewer (301 & 306). This is the reason that Phillips refers to documentaries as Mediated Reality. A documentary film is biased and cannot be objective. It may be perceived as truth by viewers, but there is a difference amidst the genuine footage that was recorded and the censored scenes that were developed in editing.

Does Intercollegiate Athletics Equal Knowledge? :: Argumentative Persuasive College sports Essays

Does Intercollegiate Athletics Equal Knowledge?We live in an age where economic gain at the easiest means possible is desired. For many this sine qua non of economic status depends heavily on their completion of college. A degree can lead to higher wages and greater job opportunities. But, there is some other class that is in a boat all their own student-athletes, males in particular. Many male athletes leave college in hopes of joining the professional field. But, many time leaving school before graduation can have negative effects. Ironically, many athletes that complete their education do not come out with the noesis necessary. Thus, we need to ask the question, can collegiate athletes benefit from finishing their education before pursuing professional careers. For college athletes, the opportunity for a university education is as classic as playing intercollegiate sports. False. According to Murray Sperver, author of College Sports Inc., formal and informal stud ies indicate that most college athletes in big-time programs hope to play their sport at the professional or Olympic level, and they regard college as their path to the pros or the national team. Many athletes devote countless hours to their sports, thus resulting in an inability to obtain a serious means for academics. For many high school athletes the academic quality of a university does not hold near as much precedence all over the quality of a universities athletic program. Although professional athletes make up only three percent of the entire population, this seems to be irrelevant to those athletes choosing colleges. A dream whitethorn have more power than reality. The NCAA stands behind there motto that athletics are also students and that their primary purpose in education is to receive an education, which results in obtaining a degree. Yet, according to College Sports Inc., at a third of American colleges and universities with major mens basketball programs, fewer than one in vanadium players forever graduate. The NCAA blames these low graduation rates as the result of athletes dropping out of school because of professional contracts. Many institutions, like UNLV have been accused of giving their athletes indefinite degrees. In other words, many institutions graduate these athletes before they actually earn their degrees. As stated in The Los Angeles Times, UNLV graduation ceremonies showed mens basketball coach Tarkanian with all five of the six seniors from this years team, all in caps and gowns.