Female Foeticide in India

What is female foeticide?The act of aborting or terminating a foetus while it’s still in the womb, because it is female, is known as female foeticide. This can be done after determining the sex of the child before it’s born, through ultrasound scans. Although, sex determination in India is illegal, the practice is rampant and has become a multi-million dollar industry. Coupled with prospective parents desperate for a boy child, and physicians who are carrying out these abortions, female foeticide has become a shameful and shocking reality of our nation. What is the main cause of female foeticide?For centuries, families across many parts of India have regarded a male child as the preferred of the two sexes. There have been many social, financial, emotional and religious reasons for this preference and while times have changed, many of these reasons and beliefs continue to remain. Today, some of the key reasons that exist for the preference of a male child are as follows: The tradition of paying dowry at the time of a daughter’s marriage is alive and kicking. This amount can be so huge that many parents will go to extreme lengths to avoid having a daughter in the first place. A son is seen as someone who can earn and care for his parents in their later years, while a daughter will get married and go away.A son can carry on the family name, while a daughter becomes part of her husband’s family. Girls are seen as consumers, whereas boys are seen as producers. Many families consider it a status symbol to have a son, and a point of shame to have a daughter. Often, the pressure to bear a male child on the woman is so great that she herself might choose to get sex determination done and abort the baby if it’s a girl. Illiteracy, poverty and the tag of ‘burden’ that is assigned to a girl child, makes the desire for a male child even stronger.Modern technology has made it very easy to determine the sex of the child while it ’s still in the womb, giving parents-to-be the option of aborting the foetus and continuing to try to conceive till they get a male child. While sex determination has been banned by the Indian government, it does not stop families from going to great lengths to find out anyway. Not only are there plenty of scanning centres that reveal this information, many of the wealthier families fly the pregnant mother to neighbouring countries  where sex determination is legal, to find out the gender of the baby. Once the gender of the baby is known, families that are keen to have a baby boy choose to abort the female foetus. The law on aborting is also strict, and the Indian government allows it only under certain circumstances.Therefore, by determining the sex of the baby and aborting it because it’s a girl, the parents as well as the participating physicians are breaking two major laws.What impact does female foeticide have on the sex ratio?Sex ratio refers to ratio of female s to males in a given region. Practices like female foeticide and female infanticide (killing a baby girl after she is born) have had an adverse effect on the sex ratio of a nation and gives rise to further social evils. As per the Indian Census 2011 report, the sex ratio of India (females per 1000 males) is as follows: Average India sex ratio – 933Rural sex ratio – 946 Urban sex ratio – 900 State with highest female sex ratio – Kerala – 1058 State with lowest female sex ratio – Haryana – 861 What are the long-term impacts of female foeticide?The most important impact of female foeticide is the skewed ratio it gives rise to. The dearth of females leads to other complications like female trafficking, kidnappings and in increase in assault and rape against women. Female foeticide is a horrific and illegal practice that has got to be stopped. The way to do this is by implementation of stronger laws and bringing about a change in the mind -set of our countrymen – uphill tasks, but absolutely crucial nevertheless.

Basic Concepts of Effective Communication

Objectives: * Describe the nature of communication in science and technology; * Understand the meaningful process of communication; * Explain the components of communication; * Overcome their difficulties in communication; * Consider the most describable characteristics of an effective style for technical writing; and * Compare and contrast technical writing from nontechnical writing. The nature of Communication Communication comes from the Latin word con-meaning with, munus- meaning a business, communis meaning common, and commonico-to confer or to relate with one another.In layman’s language, communication emanates from the need to share ideas or information from one person to another by the use of symbols such as words, pictures, figures and graphs. Common Concepts about Communication Different authorities have common concepts about communication. Some of these are present hereunder. * Communication is a purposive activity which is prompted by need to express ideas, feeling s, attitude and course of action to attain a predetermined goal * Communication is the process of conveying and exchanging facts, ideas, and research results.Communication is a two-way process which entails a communicator and a receiver. * Communication is a continuing process which Is interactive. * Communication emerges in response to the different functions and contexts that it calls for. Be it oral or written, people communicate to ask and give information explain something, agree or argue with others, narrate or describe an event, report an accomplishment, and so forth. * Communication is needed when recent discoveries, inventions and developments in science and technology are to be disseminated.Its importance is also felt when pertinent information should be imparted through letters, reports and memoranda. People are by nature social beings. They have to interact to attain a common goal. In so doing, use of language to communicate their ideas, opinions and feelings is undeniab ly inevitable. In communication, the skillful use of language can readily influence the opinion beliefs, values and behaviors of the members of an organization. Particularly, the use of simple, concise and accurate language in giving instructions in a certain industry or firm can facilitate mutual understanding between and among employee and employers.Effective communication is one of the determiners of success in any organization. It is an essential instrument in implementing the goals and objectives of a company. It serves as a tool in decision- making , providing permanent record, information from top to bottom level of management, and the like. As such, it plays an important role in the operational efficiency of a form. Written communication, specification reports, could be considered as the prime mechanism by which technical men and businessmen transmit their messages to action. Likewise, jobs to be done in any firm or organization are formally requested through communication.F indings of researches are known through oral and written communication. Oral presentation of reports is usually done in top-level management meetings. Consider the following illustrations: * In the morning, the engineer listens to the weather bureau’s forecast for the day over the ratio. * For a panel discussion, the computer technician presents through Powerpoint each detail of the researcher’s report. * A Veterinary Medicine sophomore writes a research paper on â€Å"The Effects of Rabies on Humans†. Each of the abovementioned situations illustrates the call for communication.The individual, in each of the examples cited, enters the common, shared world of other human beings. Aside from oral and written communication, there are other means of communication like facial expressions, Gestures, nods, signal, marks on paper, electric data and others. However, the raw materials of language are the sounds made by the human voice and the written patterns that are form ed from with them. The Process of Communication The cycle of communication, according to Eugene White , can also be applied in oral communication for science and technology.This is usually done in presenting/reporting periodic activities during meetings with top management. The presentor will undergo eight stages: thinking, symbolizing, expressing, transmitting, receiving, decoding, reacting and monitoring. The speaker will think of what information will be provided to the audience. These ideas which will be transformed into words and sentences will be expressed to the listeners through an organized report. Such will affect the receiver via sound waves. As the message is sent, the reciever’s mind starts decoding the information.The value of the information to the listener/receiver and the clarity of presentation will affect the reactions. Being aware of the audience’s reaction, the presentor and ends with his monitoring activities. Components of the Communication Proce ss The communication process consists of the following components: A. Communication Situation- the particular context by which a need to tell something arises; B. Communicator- the provider of the information; C. Medium- this consist of oral and written modes of communication; D. Information-the message that will be imparted to a particular audience and; E.Receiver- the reader or listener of the information Reports in Communication Process The communication process consists of the following components: A. Communication Situation- the particular context by which a need to tell something arises. B. Communicator- the provider of the information. C. Medium- this consists of oral and written modes of communication. D. Information- the message that will be imparted to a particular audience. E. Receiver- the reader or listener of the information. Reports in the Communication Process How do reports fit into the communication process? It requires a minimum of two persons to communicate.In th e case of superior-subordinate relationship, communication usually emanates from the former if he/she wants a certain course of action to be done. The subordinate, who is the report writer, will research and gather facts in fulfillment of the assignment give to him. If the supervisor is satisfied with the information given, the communication process will stop temporarily. But if it does not meet his standards, additional work will be asked for. Thereby, the process of communication will start again. In sum, communication process is unsending- it’s a continuing process.Suppose the writer developed a description of the three phenomena, all in one paragraph. The paragraph would run quite long. Instead of one long paragraph, write three shorter ones, one on each phenomenon so that the material can be separated into small units. The style which is characterized by objectivity accuracy and conciseness should be utilized to communicate with people who belong to specialized professio ns. Example: Operation was becoming uneconomical both labor and full costs were more than what had been anticipated. -Adapted The word operation has different meanings to different people.In this case, it means a military action or mission. The scientific style of writing uses the third person and the passive voice for an impersonal approach in writing. If possible, avoid using â€Å"I† which will only lead to subjectivity. Technical writing is concerned with the action being done and not the person who has done action. This concept does not imply that the use of personal pronouns and verbs in the active voice is erroneous. However, the adaptation of such will also create another style of writing. Example: Set up the testing equipment in the laboratory and run three tests before I read the conclusions stated in this report. First Person, Singular, Active Voice) The testing equipment was set up in the laboratory and three tests were run before the conclusions stated in this re port. (Third Person, Passive Voice)-Adapted The second example is the style commonly found in technical reports. Qualities of Good and Effective Scientific and Technical Style Some of the qualities that could lead to a good and effective scientific and technical style are the following : * Honesty about facts * Care in obtaining and evaluating the facts * Accuracy in Presenting Data * Dignity and Restraint in Manner Objectivity in Analyzing and Interpreting Information Ways of Presenting Information Different companies have varied ways of presenting information. Some follow standard formats and others adopt their own format. This denotes that all technical writers must consider the usual practice of a certain company and the expectation of the receiver of the message. Hence, the use of formal or informal style is dependent upon context. Personal communication between business associates or personal friends calls for a Personal Writing Style while major reports which are submitted to top management are usually Impersonal in Style.It requires the format of a report. Requisites of a Technical Style The following are the requisites of a technical style in writing: Factual- refers to the orderly presentation of facts and ideas which could be achieved through careful planning. Functional- gives pertinent information and does not amuse or argue with anybody else. Informative- conveys facts and information. Objective- free from biases and prejudices, personal beliefs, emotions and attitudes. Concreteness- tantamount to definiteness, therefore generalizations should be supported by concrete facts or evidences.Consistency- the shift of tense and point of view in presenting a report will lead to inconsistency. Shifting of such will affect the personality of the writer and his style as well. For long and formal reports, it is better to use the third person consistently. Dignity- is achieved when the writer avoids colloquial/slang expressions and contractions. Simplicity- simple and familiar words are more emphatic and striking, hence, highfalutin words are less preferred in technical writing.

Love and Relationships Updates

Communication is the key to maintaining a healthy relationship. Taking serves to nurture your relationship and prevents problems or issues from festering. † Working things out is part of every relationship and everyone will do it differently. Many would have never been that serious when it comes to knowing more about how relationships work and how will it ever go well. Here’s how to deal with conflicts and how to manage your relationships. Learn to manage your time. If you really love the person you are in a relationship with, you should never forget that time is very much important when it comes to relationships. Remember that some people feel important when they are given time. To spend time on something thoroughly and effectively, takes time. And while this sounds redundant, it is a fundamental truth: to take time, takes time. Therefore, knowing how to use time effectively is essential. Use healthy communication to resolve conflicts. Try to see things from each other’s point of view. Negotiate in times of disagreements; understand that you cannot win at all times. Listen without judging. Stick to issues and do not attack the person, his beliefs or even his culture. Accept each other’s uniqueness. Realize that your differences enrich your relationship. Don’t sweat the small stuffs out. â€Å"Accept my supposed quirkiness as a woman and I’ll be accepting yours as a man. † as others would usually put in. From the start, build a foundation based on respect and apprec- iation of each other’s characteristics. Explore each other’s differences and interests and build them to make your relationship as a couple stronger. Don’t drag about the past. You see, PAST is PAST. You should never go back to it anymore because it is done. All you have to do is just to learn from it and prevent your mistakes and continue doing what is simply right. Take time to reflect on your own history as a third party looking in without judgment: simply observe. Understand that you are not your past. Understand that the situations and patterns and people in your life created your experiences, they didn’t create you. Knowing and understanding your past and some of your patterns will help you to recognize why you hold on and repeat self-destructive behaviors. Understanding creates awareness; awareness helps you break the cycle. Build your trust. Trust is the treasure of our daily lives. However, we do not understand its value. It is generally seen that trust in our daily lives is disappearing fast. Why have we become so suspicious that we can never enter into meaningful relationships with each other? Why can we not behave as normal human beings? After all when we were born as human beings the first lesson we learnt was that we should trust each other. However, as our lives progressed slowly, trust began to diminish. Our childhood innocence gave way to calculations in which there was no place for trust. Trust in each other gives strength and vitality to our relationships. It gives us inner happiness, which is priceless. It brings joy all around and life appears brighter and brighter . Its fragrance spreads far and wide. When you trust each other you feel self-confident. Trusting each other gives us a sense of deep bonding. It signifies that we are united to fight the battles ahead. It is indeed the communication in which relationships rely into. Without proper understanding and communication, a relationship can either deteriorate or be simply gone in a blink. The reason why most relationships couldn’t gone farther and longer is because they cannot talk about their problems, and egoistic people always are egoistic. Nobody wants to go under the other. Love is never about one but is about two or more hearts bind together as ONE. Love thinks less of oneself and it always gives and protects the other. Whenever we think that we are going wrong in love, we should never forget of the definition or should we say real definition of love in the Bible, it’s I Corinthians 13.

Nuisance and Tresspass Essay Example | Topics and Well Written Essays - 1750 words

Nuisance and Tresspass - Essay Example This has caused David and his family to lose sleep through noise from the factory operations and noise from wagons coming to and leaving the factory. This is the background situation in this case where recent developments like the winning of many contracts for Harrington & Nephew Company has resulted in interference with the normal life for David and his family. David’s family has suffered a lot of harm from these recent developments. They include The rose tree that they were given on the day of their wedding has dried up. David’s wife has developed an allergy due to the dust that is emitted fro the factory. David’s family cannot sleep due to the noise that never ends day and night. The paintwork on David’s car has been destroyed because of the chemical smuts emitted from the factory’s chimney. As a result of the happenings described above, Wally, David’s son has stormed the factory and goes around searching for the manager so that he may giv e him apiece of his mind. Finding that the manager absent, he causes chaos and in the process a window breaks. The secretary insists that he leaves the factory but he defies. This paper is going to look at the liabilities that the construction company may have to David and his family and whether there may be any defences or remedies for the same. It is also going to explore whether the company may have any case against the family. The major concerns of the paper will be nuisance and trespass. After having explored what these two entail, we will advise Harrington & Nephew on any liabilities that they may have on David’s family. Nuisance Nuisance can be classified into either private or public. Private nuisance is committed where one person who is usually the defendant substantially and unreasonably interferes with another person’s right to use and enjoyment of their land. In our case, this is what happening to David’s family. Unlike trespass, interference can amo unt to a private nuisance even if it is not direct or intentional. A person’s use and enjoyment of their land might be interfered with by things such as dust, noise or vibration (Lemmon V. Webb (1894)). However, claims relating to an interference with privacy do not amount to nuisance as only Complaints about ordinary and reasonable uses of land are held viable. Private nuisance is therefore not available where the land is used for a particularly sensitive purpose or the one claiming to be affected is usually sensitive. In order to determine whether the interference is substantial and unreasonabl

Write a report on the UK Government Green Policies and its Essay

Write a report on the UK Government Green Policies and its implications both positive and negative on enterprise based in the UK - Essay Example People all across the globe are very worried about the problems. Slicing carbon emission has been identified as one of the prime issues for increasing pollution. In the month of March in the year of 2010, Department for Environment Food and Rural Affairs (DEFRA) published a plan which is related with the climate change. This plan defines about DEFRA’s policy to reduce emission of greenhouse gas and also address the opportunities and risk associated with present climate change (DEFRA, n.d.). The government of the United Kingdom supported the Green Grid which is a non-profit making organization working in whole world for the boost of IT energy efficiency. Department of Energy (DOE) of US is grouping with Green Grid to the advance efficiency of energy in IT world (Mellor, 2007). The EU code of conduct is developed for the greener datacenters. UK Chief of Information Office Council has been summoned for reducing the footprint of carbon in government computers and also to improve the efficiency of IT in public sector by Gillian Merron, the Cabinet Minister. The UK government brings new plan in order to control the climate change. This plan sets the belief of the government that stumpy carbon transformation will be the most important drivers of growth of economy and also creation of job – in UK and globally (Pindyk, n.d.). On 31st March of 2010, DECC has opened a collaborative consultation document with Department for Business, Innovation and Skills about the stumpy carbon skills. The government has also started to tackle the problem. This is true that humans commit the wrong things for the environment like polluting lakes and rivers, discharging sulfur dioxide in the air and also releasing chlorofluorocarbons (CFCs) that causes ozone depletion. So, the government restrictions and intervention of taxes on the emission, prevents this kind destructive

Lovelocks Global Warming Essay Example | Topics and Well Written Essays - 250 words

Lovelocks Global Warming - Essay Example The equilibrium of the earth would be altered and even the prevention strategies that have been started will not be of any use because the damage that has already been done is irreversible. Â  Global warming is an important issue of debate but to consider it to be a cause for the end of the world within the next few decades is an exaggeration. Global warming has been an issue since the late nineteenth century. If it was a process which was going to produce disastrous effects on a very quick basis the earth would have ended by now. The steps to prevent global warming are already being taken up many countries. There have been inventions of solar and water-based cars. It is a fact that these measures would take time to come into effect but to put the blunt ending to the world without considering the efforts that are being put to save it is a very quick decision with not much evidence. Â  Global warming is an international issue which is affecting our world. It needs immediate attention with support from the people and the scientists who should look for ways and measures to prevent the catastrophic end of this world.

Computer in Elementary School Essay Example | Topics and Well Written Essays - 6250 words

Computer in Elementary School - Essay Example This essay approves that digital technology systems allow people to connect with one another and with information resources. More specifically, these systems can be designed to facilitate and support information. Then the systems can allow access, exchange, communication, and collaboration among individuals and groups. This in turn helps people in accomplishing their tasks activities. These technologies are often referred to as computer-mediated communication and groupware. Currently, the Internet is the network of choice. The Internet allows educators to connect instructors, learners, and information on a global basis. The popularity of the Internet permits this information to be hypermediated, highly unstructured, and readily available. Consequently, we are currently experiencing an explosion of Internet based instructional systems. The Internet has suddenly become the de facto global technology platform for instruction and learning. Although Internet based instruction is the faste st growing area of educational technology research, we know little about how to effectively design and implement these systems for educational applications. This report makes a conclusion that a review of educational technology literature over the past three decades reveals a proliferation of research articles and national reports detailing the effects of computer technology in the classroom. Recent reports advocate the need to "establish a definition of conditions for effective use of technology; create new measures of progress and indicators of effective use; and design new approaches to assessment and more sensitive evaluation tools".

Why do different theories of the firm exist Essay - 1

Why do different theories of the firm exist - Essay Example It is also not easy to adopt all the theories but it is necessary to learn about all the theories. As it helps in making a firm progressive. Organizational analysis is relatively new among the sciences as a field of study, coming out of the latter years of the 19th century as industrialization became more technological (Pheby, 2000). Originators of organizational management, among them Taylor, Weber and Mayo, believed there was one best way to manage an organization, and all recommended single, universal solutions to management problems, though they did not agree on what the solutions should be (Buchanan, 1997). Organizations were considered to be the setting in which work was carried out, and were not considered to have self-interest of their own. It was in the 1920's when Mary Follett wrote about the "law of the situation", that the notion of organizations taking direction from outside themselves began to take root. In her way of thinking, it is the situation that an organization exists in that dictates the orders of what needs to be done (Buchanan, 1997). Further development of these concepts by thinkers such as Woodw ard, Thompson and Perrow over the next few decades, lead the way for supporters of the contingency approach. That an organizations' structure and management was effected by, and actually contingent upon, factors other than the whim of the owner, and that there clearly was no one best way to be a successful organization, contributed to the development of this new field of study (Buchanan, 1997). The novel concept that organizations interact with their environment and with each other, as social units within and without, sparked interest in the field that has become known as organizational sociology, and led to a broadening and a deepening of theory in the field (Pheby, 2000).. Resource Dependency Theory The key concept of the resource dependency perspective is that organizations are not self-sufficient. Instead, an organization's activities and outcomes are accounted for by the context in which the organization is embedded (Pfeffer & Salancik, 1970.)Dependence is determined by three factors (Pfeffer & Salancik, 1978): the importance of the resource, the degree of discretion others have over allocation and use of the resource, and the concentration of the resource. Without it the organization cannot operate and will cease to exist.. This is in keeping with resource dependency theory as it predicts that organizations will seek to reduce their dependence by expanding into other domains, thereby decreasing their reliance on any single exchange partner (Davis & Powell, 1992).In order to coordinate the actions of the members of the network and the Foundation toward this goal, linkages have been used. These have especially taken the shape of interlocks among board members and shared social norms. Such linkages and interlocks, as described by

Business Policy and Strategic Management Research Paper

Business Policy and Strategic Management - Research Paper Example Internal functioning at Southwest Airlines Southwest held the tag of low cost airlines in USA for so many years. However, some internal hiccups led to an unexpected change in its structure and internal functioning. It was considered one of the best companies to work for but increased labor costs and rising fuel prices turned these cordial relations into sour ones. While employees started complaining of low wages, Southwest also suffered as strikes and complaints by employees deteriorated the culture at and image of Southwest. Distanced employee relations and September 11 attack worsened the situation and customer complaints also started rising because of increased demands for safety in flights and long ticketing process. Emergence of other low cost competitors like JetBlue and AirTran threatened the very existence of Southwest Airlines because of which sustaining low prices became a daunting task for Southwest. One implicit reason behind such subtle transformation was the change in l eadership witnessed at Southwest. Herb Kelleher was the person who employees identified with. However, with Gary Kelly replacing Kelleher, problems started emerging as employees lost the bonding and affection they had with the company under the leadership of Kelleher (Katrina 2001).

Application of rapid prototyping in industrial field Essay

Application of rapid prototyping in industrial field - Essay Example Some specific applications of rapid prototyping are discussed below. 1. Investment casting Investment casting is one of the widely used manufacturing processes in recent days though it had been in use for several years. In the investment casting process, a metallic part is created with the help of an investment model and it is used as hardware. As the first step of the process, the investment is coated with some layers of ceramic shell material and sand. After drying the pattern, it is burned with high temperature in order to make it stronger and acquire high resistance to thermal reactions. This burning process creates several cavities in the pattern which is filled with molten metal and subsequently allowed to cool (Cooper & Cooper, 133)1. The model so produced allows the company to assess the performance of the designed model. Since the company gets the prototype casting within a few days on less expense, they are relieved from the huge expenses of traditional processes of product ion tooling or machining. In addition to investment casting, sand casting, vacuum casting, and injection molding there are some of the applications of rapid prototyping which fall under the category of indirect tooling. 2 2. Laser-Engineered Net Shaping It is also an application of rapid prototyping and includes in the category of direct tooling. ... The MTS Corporation has commercialized the system. Rapid tools, Direct AIM, LOMComposite, and Sand Molding are the other applications under direct tooling. 5 3. Aerospace and Military Rapid prototyping is used for the Airbus manufacturing in the Europe especially in UK. The Airbus manufacturing industry faces the challenge in designing adequate models of wind tunnel as it involves the pumping of ‘high pressure air to power turbine engines within a limited space envelope’ (Euromold)6. Laser sintering was discovered as the best solution to this problem and it helps the manufacturer to meet various financial needs of the project and meet the deadlines. Rapid prototyping and thereby additive technologies help the wind tunnel industrialists to carry out their functions easily and efficiently. Rapid prototyping has other applications also in the service area of military. 4. Medical and Dental 7 As the branch of rapid prototyping developed fast, the medical industry has also ob tained several advantages. It helps medical technicians to design physical models from medical images with help of additive fabrication technology. Nowadays, the surgeons across the world use physical anatomical models in order to develop frameworks for complex surgeries as it helps them to carry out the process more smoothly 8(ProtoCAM). As the medical device manufactures realized the scope of rapid prototyping, they have begun to take patient-specific images so as to produce large collections of databases for the further designing processes. Researchers in the area of osteology have many applications with rapid prototyping as it helps them to produce bone models and fracture healing

What is the Attraction of Dove Ad Legacy Coursework

What is the Attraction of Dove Ad Legacy - Coursework Example By asking mothers how they felt about their bodies, and then linking their feelings, perceptions, thoughts, attitudes and general orientation towards their bodies with how their daughters, in turn, felt about their bodies, the ad makes a powerful case for urging mothers to consider what they want to leave behind for their daughters as their part of their legacy. This is a powerful emotional appeal, given the obvious importance of the daughter in the lives of women as mothers. This is probably the woman’s strongest bond with any person. The implied message is that Dove cares about how they feel about their bodies and how the women are in relationship to the most important people in their lives, their children. Bringing mother and daughter together evokes positive and very intense feelings of love and the intense feelings associated with motherhood and all that the bond implies. There is an obvious linking of all this powerful current of emotions with Dove, and how Dove wants to position itself as something that will make women feel beautiful and good about themselves and their bodies. There is the aspect too, of Dove being a part of what mothers can positively leave behind for their children as part of the mothers’ legacy to their children. The bigger legacy, of course, consists of positive vibes, happiness, being at home with one’s body, loving oneself and accepting oneself, that Dove representsÃ'Ž The key argumentation, in terms of Aristotle’s appeals, is the appeal to pathos, or the emotions. This is also an appeal to self-identity, the women’s interests relating to self (Writing Commons, 2014). As the literature on pathos suggests, and as the Dove ad demonstrates, this is a very powerful appeal. The very premise of the ad- that mothers pass on how they see and feel about themselves to the most important people in their lives, their children and their daughters-   is inherently laden with powerful emotions (Kemp et al., 2 012). The supporting ad elements, including the music, all work in concert to emphasize and enhance the appeal to pathos. This is by design. There is an attempt to on the part of the ad to appeal to the audience of the ad in the same way. In the same way that the ad elicits the emotional reaction of parents by linking the exercise to their young daughters, and saying that the daughters are affected by the mothers’ feelings about themselves, the ad also makes an appeal to the emotions as far as the audience is concerned. The buildup of the music cued to reach a crescendo towards the end is an obvious attempt to imprint a powerful and positive emotion to the hearts of the audience at the end of it, like in a movie. Moreover, the choice of adult mothers with young daughters as the participants in the ad is deliberate, as those constitute a major target market for Dove products. The appeal to the emotions work where the audience is able to identify with the characters in a   mo vie, a book, a story, and here an ad (Kemp and Kopp, 2011). The race mix of the mothers also makes sure that the different target market ethnicities are included, to make sure too that the different members of the target market are able to identify with the mothers in the ad. There is an Asian mother, an African American mother, and three Caucasian mothers.

Different Sociological Perspectives Essay Example for Free

Different Sociological Perspectives Essay Critically Analyse and Evalute The Different Sociological Perspectives On The Types of Family And Households In Britain. Evaluate Their Functions And Roles. To What Extent Do They Take Into Account The Diversity of Family Types In Britain? In this essay I will be looking at the different sociological theories as they relate to the family household, functions and roles. The socialists include The Functionalist , The Marxist, The Feminists, The New Rights and The Post Modernisms. There is an array of different family types. These include the nuclear family, reconstituted family/step family, single parent family, cultural family, and even more so in the modern times an evolution of different and alternative family types are getting more common such as gay families. The nuclear family is seen as the most traditional family type. It is one where you have a married couple with children, whereby the male is the head of the household and the sole breadwinner and the female takes on the responsibilities of the household and the care of the children. This type of family was a very common type in the early days compared to the present period in the Europe however, according to Browne (n.d), Pakistani and Bangladeshi families are most likely to live in the traditional nuclear family type. In modern days with divorce on the increase nuclear family types have been replaced with reconstituted families and single parented families. Reconstituted families consist of separated or divorced people who enter a new relationship with someone that already has children. Single parented families are one that consists of one parent that takes care of the child. According to Browne (n.d) ninety per cent of this type of family is headed by women. The nuclear family is the family type that is regarded to the Functionalist, Marxists and the New Rights as the most ideal. The main functionalists’ theories of the family are G.P Murdock and Talcott Parsons. They view the family as a tool in order for the society to function. Ken Browne (n.d) suggests that the Functionalists believe that the development of an individual is helped by the upbringing from the family. The reason why Parsons believes in the nuclear family is because he believes that the male and the female both serve a role within the family that benefits society. He believes that the female has an expressive role whereby the females’ nature is to be emotionally supportive to her children and husband, providing them with love and nurture. The males’ role is to be instrumental, whereby his duty is to be the provider of the family. Browne (n.d) suggests that Parsons states that the male instrumental role can cause stress and anxiety in which the females’ expressive role takes place in order to soothe her husbands’ tension. The problem with this view is that the functionalists do not take into account that now in modern times we have an array of family types and family roles have been reversed. For instance, it is very common now for a woman to have a job and be the breadwinner in helping maintain the family. It is also very common for men to be the main carer of the home and the children, especially when you take into account that the rise of unemployed men is high due to the recession, and as a result of this, men are actually taking expressive role into action and the female the instrumental role. And also the nuclear family is now decreasing. The tradition of children within a marriage isn’t as common as it was in the past as now cohabitation is a common family type. Also divorce rates are high resulting in reconstituted families and single families. The expression for the instrumental and expressive roles isn’t as valid when you apply them into the roles of the sexes, as now with the increase of different family types the roles can be reversed or one parent could provide the instrumental and expressive role. Marxists do not view the family as acting in the interest of society as a whole but more in the form of a superstructure that benefits the capitalist system. â€Å"Marxist see the family within the framework of a capitalist society, which is based on private property, driven by profit and is riddled with conflict between social classes with opposing interest†. (Browne pg 123) According to the Marxists the industrial aspects and the reproduction of people and generations contributes to the system by them working to maintain the economic system. This view on the family fails to take into account the sociological benefits a family can have outside of the industrial perspective. Brown (n.d) states that Engles, an early Marxists, believed that the monogamous practice of the nuclear family guarantees the paternity of the children, therefore ensuring that private property was passed down to the right people. There is also the perception that women married for material gain as, like t he functionalists, they believed men should be the breadwinners and women should stay home and take care of the children. As their view concentrates mainly on the structural perspectives to society they fail to take into account the emotional side of the family and the fact that couples do actual marry for love. As I mentioned earlier, it is now very common for women to work and earn their own money and to be independent therefore minimising Engles’ view on the perception that women married for money and security. Their view on the importance of the nuclear family suggests they do not recognise the wide diversity in the families we now have today as not all families are nuclear. Reconstituted families, in some cases property or money could be shared equally amongst step-children and paternal children, this also indicates that Engles hadn’t taken to account the varieties of the different family types. However, in most Muslim marriages they tend to be arranged and due to the strong religious influence divorce rates are dramatically low in comparison with European and Afro-Caribbean marriages . Due to the nuclear family setting in Muslim marriages, Engles theory would best describes them. Browne (n.d) states that the Marxist Feminist has an extended view on the Marxist perspective as the feminists focuses mainly on the female contribution to the family. They highlight the key issues on the negative effects of family life towards women, e.g. domestic violence, which the Functionalist and the Marxists do not acknowledge. Radical Feminist highlights that patriarchy is the cause of restriction on women. They highlight that the duty that women undertake as carer of children restricts them in their workplace and that the upbringing they give to their children socializes them so that they are fit for the working environment. They believe that women’s unpaid domestic labour benefits the capitalist system. The key problem with the Marxist feminists is that they do not take into account the diversity of modern families. It’s as if they assume that every family consists of a heterosexual nuclear family. Gay families as well as other types of families are not even taken into account in this view. Browne suggests that they also paint a very negative perspective of family life making the family to the woman a burden when in reality not all women feel this way. Some women love the fact that they are considered in their family as the main nurturer, and in other families the roles are shared equally between the mother and father as it very common for both parents to work. With this said as women have their own source of income women are less obliged to remain with their partner if they are unhappy, highlighting the fact that, according to Browne (n.d) , 70 per cent of women initiate divorces. The New Right theory is politically themed as opposed to socially. They believe that the decline in the traditional nuclear family contributes to various social problems such as spending on welfare, underachievement and the existence of the ‘underclass’ (criminals). The New Right do not take into account that some nuclear families do also have their problems. The feminists have addressed that domestic violence does take place within the nuclear family. This in turn could affect a child to the point where that child is deeply affected by these incidents within the family home which results him/her to be a nuisance to society in which case, a single parented family would indeed lessen the problems as the domestic problem would have been taken out of the equation. The functions of the New Rights are just indeed theories that all of which do not have any evidence to back them up. The Post Modernisms embraces every family type and states that no family structure should be considered as more desirable than others. They state that an individual can experience various family structures throughout their lifespan. Although the Post Modernism’s theory does not discriminate households that are deemed as ‘not ideal for society’ by other socialist groups, they appear not to have any boundaries which can be detrimental for society and the individual as they do not enforce a degree of structure. The commonality between all the sociological theories that I have discussed so far is that none of them have taken into account the cultural differences and views of the family. The nuclear family is not universally accepted. An example of this shown by (FAMILY AND HOUSEHOLD BOOKLET-NO AUTHOR/DATE) mentions that Kibbutz, an Israeli family type, is one that consists of the community taking on the responsibility of the family as opposed to the parents. (THE BOOK STATES) â€Å"In the early Kibbutzim, childrearing was separated as much as possible from the marriage relationship, with children kept apart from their natural parents for much of the time and brought up in the children’s house by metapelets†¦. It is one of the most famous and successful attempts to establish an alternative to the family†. (p117) The Jewish way of life proves that other family type such as theirs can be successful, shadowing the Nuclear family type status to be the most effective way of family life. Another example as to why cultural differences have been overlooked is that Polygyny tends to be quite common in the Muslim culture. This type of family setting would not go in the favour of what the Marxist stand for as the Marxist believes in the monogamy setting where one husband and one wife is all that is required. The fact that socialists’ still use theories from the earlier period shows that their perspectives are very old fashioned and dated. In the earlier days the numbers of ethnic minorities, homosexuality and divorce in Great Britain was considerably lower to the numbers of today. This suggests that the perspectives were aimed solely for the European nuclear society. As the number of ethnic minorities, homosexuality and divorce features so largely in Britain, the perspectives is in some need of amending as they do not benefit people from different family types and cultures. Bibliography Aiken Dave; Chapman Steve: Moore Stephen, (n.d), Sociology AS For AQA Browne Ken, (n.d), Sociology for AS AQA 3rd Edition New Right and Postmodernist, (n.d), To introduce New Right and Postmodernist perspectives on the nuclear family, available at: http://www.educationforum.co.uk/sociology_2/post.htm Postmodern Sociology, (n.d), available at: http://www.allaboutworldview.org/postmodern-sociology.htm

Qualitative Characteristics of Financial Information

Qualitative Characteristics of Financial Information The purpose of financial statements is to give financial statements information about the change in financial position, financial performance and financial position of the organization. These can provide data use in decision making such as investment, credit and economic decision making which are useful for various users. There are seven main groups of users which are public, investors, lenders, employees, customers, supplies, government and other agencies and the needs of information is different for each group, for instance, employee will interest on the profitability, retirement benefits and employment opportunities and so on. Financial statement is supposed to relevant, reliable, understandable and comparable. In addition, financial statement may include other information, for example, the uncertainties and risks that influence the organization. Evaluation of the relevance, reliability, comparability and understandability Relevance is about the information that has the ability to influence the economic decisions of users. There are two main points relate to the relevance which are predictive value and confirmatory value. Predictive value can help users to measure the past, present or future performance. Confirmatory value can help users to confirm their past evaluations. The annual reports include ten-year statistics which have the recent ten-year figures. It includes profit and loss account, balance sheet and passenger services figures and so on. It can help the shareholders to confirm the past evaluations, measure the past performance and compare the relevance information at the same time. The annual reports embody a part of operating network with future extensions. In this part, the report has stated all properties that they are developing, constructing, planning and the properties that owned, developed and managed by them. It can help us to predict the present and future performance and verify the past evaluations. In the annual reports, we can find the CEOs review of operations and outlook. This part is the MTRs CEO taking about the MTR past performance which is good and which is bad, it also mentions the next year development of the MTR. It gives us a clear mind about the MTR what will do during the next year and briefly review the previous year performance. Reliability is about the information that is a complete and true representation. There are five major issues involve in reliability, free from material error, a faithful representation, neutral, prudent and complete. MTR use one of the big 4 accounting company that is KPMG. KPMG is a large international company and has a lot of auditing experience and professional staff. Therefore, shareholder can have a great confidence on the financial statements. On the other hand, the audit report state that the KPMG give a true and fair view that means the MTR reports are properly prepared with accounting standards which means the reports are free from material, faithful representation, prudence and complete. Also, the accounting firm is an independent audit firm which can fulfill the point of neutral. As a shareholder, we can have a great confidence on that reports, because it is accuracy and do not have any creative account. MTR is a public organization and it is managed by government. It has been required a high transparency that disclosure all information to public, such as, company policies, therefore, their information must be faithful, neutral, prudent and complete which are required by law. So, their information has a high reliability. From the view of shareholders, we can trust on it. The MTR have an internal audit team which is responsible for the internal control, project review, fraud investigation, due diligence and management review and so forth. It can help the MTR to give us a report that is reliable, free from material error, faithful, neutral, prudent. As a shareholder, we can have great confidence on the annual reports. Comparability is about the similarities and differences can be discerned and evaluated. There are two key matters include in the comparability which are consistency and disclosure. Inside the annual reports, we can find many figures that can give us to compare. Such as the Ten-Year Statistics, it includes ten years data for us to realize. We can see that the earnings per share are increased steadily each year from $0.81 per share in 2000 to $1.69 per share in 2009. Also, the profit is increased rapidly from $7,758 on 2006 to $15,182 on 2007. In addition, in the CEOs Review of Operations and Outlook part, it compare a lot of data, for example, the Average weekday patronage for the Domestic Service in 2009 was 3.5 million, which represents an increase of 0.9% over 2008 and the total revenue from property rental, property management and other businesses in 2009 was HK$2,928 million, an increase of 8.0% over 2008. Moreover, the financial statements have provided two years figures for us to compare which is 2008 and 2009. For instance, the Loans, other obligations and bank overdrafts is decrease significantly from $31,289 in 2008 to $23,868 in 2009 which decline 23.7%. The dividend per share is increase from 0.48 in 2008 to 0.52 in 2009 which increase 8.3%. From the figure that we have analysis above, we can see that the MTR profit is increase each year and the loan decrease each year, therefore, it is a signal for us continue to keep the share or investment more. Understandability is about the significance of the information can be perceived. There are two important points contain in the understandability, users abilities and aggregation and classification. Inside the annual reports, it contains a glossary part. In the glossary, it explains a particular domain of knowledge that uncommon, specialized or newly introduced. For example, operating margin means operating profit from railway and related businesses before depreciation and amortization as a percentage of the turnover and ordinary shares means ordinary shares of HK$1.00 each in the capital of the company and so forth. As a shareholder, it helps a lot during reading the annual reports, because not every shareholder also has that much professional knowledge. The annual report contains many picture, table and chart. An annual report is very thick, because it contains large information about the MTR performance. From the view of shareholder, if the reports are full text, it is hard for us to read it all, because it has a lot of words to read and understand. When reading the annual reports, it is not hard to find pictures, tables and charts, it can help us more easily to realize the information, especially the tables and charts, it convert the figures into a understandability form so that the readers can catch the main point easily. It also includes a content page and classifies similar data to similar group. When we look at content pages, it not only states the title but also state the number page which makes the shareholders more convenience to find the information what they need. This annual reports have different language version which can take care of different users, although this MTR is a Hong Kong organization, as a shareholders, I may be a foreigner and I can not read any Chinese words. Therefore, different language version is important as well. It is easy to find that the MTR annual reports have been prepared by two versions which are Chinese and English. Which one of the four qualitative characteristics of financial information is the most important? In my opinion, the reliability is the most important qualitative characteristic. If the financial statements are not reliable, the shareholders will not have any confidence on the MTR reports, because they feel that the financial statement information of the MTR is not faithfulness and truthfulness. Hence, they will not have any interest to realize the MTR reports, so that the objective of financial statement is invalid. Even though the annual reports has higher quality of relevance, comparability and understandability, but without reliability which will cause the shareholders and potential investors run away. In the opposite side, if the financial statements have a higher degree of reliability, the shareholders will have more confidence on the annual reports, because higher degree of reliability means the annual repot have meet the requirements of free from material error, a faithful representation, neutral, prudent and complete. When the reports meet those requirements, it attracts the shareholders stay and attracts more investors. When seeing the MTR annual reports, we can know that their reports have a good reliability. The MTR employ an external accounting firm which is KPMG to audit their accounting information, it fulfill the point of neutral. The audit firm also give a true and fair view to the MTR which means their information are faithful, complete, prudent and free form material error. From the above discussion, we can see that reliability is the most important qualitative characteristics in the financial statement. Conclusion During analysis the MTR annual reports, I know that the four qualitative characteristics have a great influence to shareholders. It has a significant impact on the decision making, because it can help them to understand, realize and build up the confidence on the MTR reports. The four qualitative characteristics also affect the shareholders invest or not. In my opinion, the reliability is the most important qualitative characteristic, it represents faithfulness and truthfulness. Shareholder will depend on it to decide whether those accounting information can trust or not, thereby to planning the investment decision. Word Count: 1553 words

Haleeb Foods Company Analysis

Haleeb Foods Company Analysis Haleeb foods limited, formerly known as Chaudhry dairies was formed in 1985. It is one of the fastest growing companies since its inception. The core product of the company has always been packaged milk but it currently operates in several other food product categories. It has continued to provide high quality products to its customers and is one of the first companies In Pakistan to use tetra packs innovative packaging technology. It is principally engaged in processing and sale of toned milk, milk powder, allied dairy products and fruit juices. (Haleeb Foods Intern Report, 2012) It was founded back in 1985 with a total capacity of 80000 liters per day and has two production plants. The main production facility is at Bhai Pheru, known as the BHP (Bhai Pheru Plant). Due to its tremendous success and a high demand for its products especially Haleeb Milk the company set up another plant at Rahim Yar khan. The RYK plant is a state of the art facility. Covering an area of over 72 acres the plant it equipped with the latest technology and was a very fine project that Haleeb Foods undertook. Liquid milk was the first product produced at the company and was a huge success. There were around 20 to 25 other dairy companies operating in Pakistan at that time but Haleeb as a company was still able to stand out of the clutter. It was an incredible team of over 700 employees at the BHP and an outstanding marketing team that contributed to this success. Haleeb foods has segmented its product portfolio into multiple brands including Haleeb, Candia and Tropico. Haleeb is the flagship brand of the company. Haleeb UHT milk is available in five SKUs of Tetra pack packaging. (Irfan, 2012) Due to its strong positioning of being the thickest milk best for tea and the highest top of mind awareness in the dairy industry of Pakistan the company has been able to increase its sales and has had a significant consumer and trade penetration of the brand. It is also available in Tetra Fino packaging under the brand of Dairy queen. By strictly following the quality control measures the company was also one of the first few companies in Pakistan to get ISO certified. This had a huge impact on the perceived quality of its customers and help boost sales in its early years. The company has also been a pioneer in introducing the tetra pack Fino packaging and introducing sterilized milk in the country. The company has diversified into multiple products and a vast product line over the years. The basic product line extension includes products like Haleeb Cream, Haleeb Butter, Haleeb Asli Desi Ghee, Daizy yoghurt, Candia, Just fruit, Tropico juice, Haleeb Labban, Haleeb Funday juice, Haleeb Good day etc. The company entered into a franchise agreement with Caddilac France and launched Candia milk in 1999. Candia was available in two variants i.e. Candia classic (a tea whitener) and Candia candy up (flavored milk) for kids. This was a successful venture before the company started to underperform. Today Haleeb Foods no longer produces Candia. The company has a vast distribution network covering a number of cities across Pakistan. This is one factor that contributed positively to its success and help the company build an ever growing consumer network. Initially Haleeb also started to export some of its products to countries like Korea, Hong Kong, Middle East, China, Bangladesh, Afghanistan, UK and U.S.A but due to its poor financial performance in the more recent years it could not continue this for long. The primary reason for its success was the huge emphasis the company laid on continually improving its quality and following very strict quality control measures. The quality certifications that Haleeb as a company has are as follows: HACCP (In process controls for safer products) ISO 9001(Better quality for higher customer satisfaction) ISO 14001(Environment friendly operations) The company was able to in cash these certifications for quite some time before the quality of its products stared to deteriorate and was questioned by the customers and its distributors. The company has its operations largely centralized at its head office which is located at 135 Ferozpur Road Lahore. Most of its departments are based at the head office for example finance, marketing, human resources, sales, administration and information technology. The remaining however are based at its Bhai Pheru Plant. Regional offices of the company are spread across the country in cities like Rawalpindi, Karachi, Peshawar, Quetta and Rahim Yar Khan. This facilitates its distribution and eventually sales. VISION: Optimizing resources to deliver sustainable growth3 MISSION STATEMENT: Productivity: Be a highly efficient effective organization People: Develop a team of passionate and committed individuals whose goals are completely aligned with the corporate objectives Portfolio: Maintain a portfolio designed to meet changing consumer expectations by delivering nutritious and high quality food solutions in a cost effective manner Profit: Maximize long term return to shareholders while being ethically responsible Partners: Develop sustainable and mutually beneficial relationships with customers, suppliers and other stakeholders Planet: Be a responsible corporate entity by helping build sustainable communities3 CORPORATE VALUES: Integrity and Ethics: For more than two decades, Haleeb Foods Ltd (HFL) has emerged as a company that believes in fair dealing, honesty and reliability. Members of Haleeb family are determined to observe and follow the utmost ethical standards required for any business to run smoothly. This is reflected in the daily functions, where all employees are facilitated with equal opportunities, barring any differentiation on the basis of gender, religion, cast, color and other variables. We are focused towards promoting the merit-based culture, assuming it to be a fundamental pillar for success. We take pride in how we conduct the business, while consistently emboldening everyone to do the right thing at all hours. (Haleeb Foods Ltd., 2012) Pursuit of Excellence: We at Haleeb Foods Ltd (HFL) are geared towards delivering exceptional performance consistently. We achieve this by maintaining a competitive spirit throughout, which helps us in elevating our business in terms of profitability, growth and accomplishing inspiring levels of success. Our primary focus is to serve our consumers with the best value for their money. Irrespective of the economic conditions, we do not hesitate in challenging boundaries and rather excel with hope. (Haleeb Foods Ltd., 2012) Empowerment and Accountability: Management at Haleeb Foods believes in providing employees with avenues through which sense of ownership is created and authority is delegated. This not only boosts the morale of an individual but also helps in contributing towards efficiency and productivity. Empowerment results in devolution of trust and establishment of a healthy working environment. Delegating responsibility does not abandon personal accountability. Thus, in order to enjoy an effective and desirable outcome, competent monitoring processes are practiced, where each employee takes responsibility for their respective decisions. (Haleeb Foods Ltd., 2012) Cooperative Spirit: Admitting the importance of teamwork, Haleeb Foods Ltd passionately promotes the culture of sharing knowledge and working collectively. The concept of working with coordination comes in handy for reaping benefits from pooled talent and expertise ultimately resulting in higher productivity. We provide a platform, where going an extra mile to accomplish team objectives is a common routine. Simultaneously, personal satisfaction amongst employees is achieved. To add further value to our work practices, experienced and capable counseling is provided that enables employees to work under a shared vision. (Haleeb Foods Ltd., 2012) Environment, Health and Safety: Haleeb Foods Ltd has successfully managed to align its goals with procedures that prioritize and comply with employee safety and health. Acknowledging the paramount significance and vitality of human capital for ensuring a successful business, the company arranges wellness programs sided by comprehensive safety literature to educate the employees about safe working environment. HFL facilitates employees with prompt first aid service and medical treatment, accompanied by periodical medical check-up, a trained team for fire-fighting, emergency exit drills, employee/workers locker management and laundry management. Last but not the least; Haleeb is privileged with ISO 9001-2008, 14001 and 2200 certifications. (Haleeb Foods Ltd., 2012) Corporate Social Responsibility: Haleeb Foods Ltd encourages its employees to contribute consistently and positively towards a better standard of life, not merely for its customers but also for the community. Not assuming profitability to be the only business objective, Haleeb foods has integrated its operations with activities that help giving back to the community. In order to be recognized as a socially active entity, Haleeb Foods has supported the project of MEDA Pakistan; Pathways and Purse strings. Besides empowering the less advantaged, Haleeb Foods Ltd is also cautious about being environment friendly, through strict obedience of waste reduction and numerous other practices. (Haleeb Foods Ltd., 2012) MANAGEMENT TEAM: Designation Name Chief Executive Officer Faisal Imran Hussain Malik Director Finance Basit Humayun Chairman Ilyas M Chaudhry Senior Manager Human Resource Salman Nawazish General Manager Sales Khurram Mehr Malik Brand Manager Naveed Ali Shigri General Manager Plant Farooq Ayub Khan Manager RD Rao Muhammad Imran Manager Warehouse Logistics Muhammad Ali Shahid Head of Supply Chain Rizwan Ahmad Head of Technical Haseeb Ahmed Malik COMPETITORS: Pakistans FMCG sector is largely dominated by the two big giants namely Nestle and Engro Foods. Both are huge firms with a large customer base and operating very successfully in different products categories. Haleeb Foods has faced immense competition from these firms. Nestle and Engro are both highly profitable with Nestle, a multinational company being the market leader with a very diverse product portfolio. Products like Milk pack, Olpers and Good milk have posed a serious threat to Haleeb milk. Currently however, considering the economic and political conditions of the country no firm is performing at its full potential. High inflation rates, rising oil prices, power shortages have all contributed to the closing down of many ventures. The competitors are also having a difficulty in surviving in this tough environment. By focusing on making its processes and policies Haleeb can improve its competitive position and rise again. It has to have a strong product portfolio and a very constructed marketing plan to regain its lost fame and success. PRODUCT CATEGORIES: Haleeb as a company has always placed its customers first. In an attempt to fulfill the ever changing needs and meet the increasing demands of its customers the company has diversified its product portfolio gradually over the years. Many products like Candia milk and Skimz milk that were present in the market before are no longer available and have been replaced by new products. The company has upgraded many of its recipes and re-launched a couple of products in an attempt to better meet the needs of its target market. Some of the latest product categories at Haleeb are: UHT Milk: Haleeb was the first company that introduced UHT milk in Pakistan. The UHT milk category currently includes Haleeb milk only. Haleeb Milk is homogenized and standardized milk which is safely packaged using the Tetra packs latest packaging technology. It has a shelf life of about 3 months or more and is one of the most famous and best selling brands in the Haleeb family. It is produced on different SKUs like the Haleeb 250ml, Haleeb 500ml and so on. Skimz was another product in the UHT milk category which was mainly targeting the diet conscious people has now been removed from the portfolio as a result of the financial issues faced at the company. It was positioned primarily as a perfect source of calcium and vitamins for stronger bones and healthier individuals. In addition to its high calcium content, Skimz was also good for maintaining an individuals blood pressure. Beverages: Several products are produced at the Haleeb production plant as part of the beverage category. Some well-known beverages include Just fruit, Fun milk, Tropico and Haleeb doodh. Just fruit, as the name suggests is a fruity drink produced using farm fresh fruits. It is available in a wide variety of flavors including Apple, Orange, Mango and Grapes. It is a ready to drink beverage available in a small 200ml pack. Fun milk was primarily targeted at the kids. It has always been believed that children should have a high intake of milk as it is good for their health. It makes their bones strong providing them with the necessary calcium content but unfortunately not many kids really like drinking milk. This was the basic idea behind the launch of this product. It offered several variants including chocolate, strawberry and vanilla. Again it was available in a 200ml pack. Haleeb doodh was again flavored milk available in chocolate, strawberry, almond and cardamom flavors. The primary difference in Haleeb doodh and fun milk was the packaging. Haleeb doodh was targeted at the adults where as fun milk was positioned as milk for only kids. Tropico, in addition to being available in a 200ml pack is also available in a 1000ml family pack. It is positioned as pure juice nectar available in Mango, Orange and Apple flavors. Chilled Dairy: The chilled dairy segment is has products under a common brand name DAIZY. It includes Daizy yogurt, butter, cheese and raita. Daizy yogurt is a naturally sweetened yogurt packaged carefully to preserve its natural goodness. It is considered good for enhancing the immune system and for the digestive system. Daizy yogurt is available in 200gm and 400gm shrink wrapped trays. Daizy butter is another very healthy dairy product produced at the Haleeb factory. Butter is made of pure natural fats and has a high content of vitamin A and D. It is made on different tetra pack SKUs and is thus available in five sizes ranging from 20g to 1000gm. Daizy cheese is a milk based product. It gives your pizzas sandwiches etc a much better taste and is one of the best selling products at Haleeb. It is made in 2kg packs, 1kg pack and 200gm pack. Each pack contains a fixed number of wrapped cheese slices. Daizy raita is a variation in the traditional yogurt. Keeping in mind the Pakistani culture the company came up with this product a few years ago. Pakistani people love to have raita with a lot of these meals so it Daizy raita serves as a readymade raita enhances every food moment and makes their food taste delicious. Fats: A number of products with a high fat content are also produced at Haleeb. Fat is a bi product of processed milk and the company utilizes it to the fullest. Two main fat based products that complement the overall portfolio are Asli desi ghee and Haleeb cream. Haleeb Asli Desi Ghee is made of pure natural butter. The butter is processed further by heating it and the result is incredible. It is again targeting the Pakistani market and a large target audience as is considered very healthy and nourishing. Also the product has a shelf life of 1 year which facilitates its distribution and contributes positively to its sale. It is available in three sizes namely 2kg, 5kg and 16kg. Haleeb cream is one product produced at the Haleeb plant which contributing to its overall profitability even today. The research and development department has worked really hard to make the cream competitive and do well in the market. The product is positioned as healthy, nutritious product that has a smooth texture and tastes delicious. It is available in 200ml pack and has a shelf life of 6 months. Whitener: Tea whiteners are increasingly being used around the globe as a substitute to fresh milk. Tea max is considered one of the best in this category. Haleeb tea max is a product that is primarily targeting SEC C and has done very well in the market. It has generated enormous sales volumes for the company and is considered the best in its category. It is available in 200ml and 250ml packs. It has a shelf life of three months. Dairy queen is also targeted at the lower class of the society. It is a relatively cheaper product and is packed in pouches to reduce the cost and price further. It is a standardized, homogenized product with 3.5% fat and 8.5% non fat content. It is available in a 6 layered Tetra pack fino packaging and has a shelf life of 3 months. MANUFACTURING PROCESS AT HALEEB Haleeb Foods Limited has its own manufacturing and production facilities as mentioned above. The current operational plant at Bhai Pheru is highly efficient. It is generally perceived that packaged milk is unhealthy and not good for use however Haleeb ensures consistent and good quality products by having an efficient manufacturing process. The process for making Haleeb milk is as follows: Collection of raw milk Testing Pasteurization Standardization Homogenization Sterilization Ultra heat treatment (UHT) Packing It is only after following all these steps that Haleeb milk is made available to the end users. The company has a number of milk collection centers where raw milk is delivered by gawalas, small scale farmers and some milk providing companies. This milk is tested for its acceptance at the milk collection centers. There are 14 tests that are conducted to ensure good quality at this level. Once the milk is collected, company owned trucks collect this milk from different centers and bring it to the BHP. Here the milk is again tested and then pasteurized, standardized and homogenized before finally being packed using Tetra pack Fino machines. CURRENT SCENARIO AT HALEEB FOODS LTD Haleeb started off as a very successful business venture but unfortunately could not sustain its high profitability and success. Companys profitability started to decline over the years along with the quality of its products. The Rahim Yar Khan project had a huge impact on the companys financial position and although it is a state of the art facility, its still not operational today. Haleeb rents out its tetra pack section at RYK to Nestle during the high demand season. Due to the poor management of resources and not very well managed decisions the company has incurred huge losses for the last few years. In Nov 2011 Haleeb foods ltd was acquired by a large giant in the market namely Mega and Forbes. They appointed a new chief executive officer, Mr. Faisal Imran Hussain Malik who is a highly qualified and a very competent person. Since November 2011 Haleeb is in the process of restructuring. The company which once had over 750 employees currently has cut it down to only 450 employees. A lot of firing and termination of incompetent people (in the managements view) took place. The company is highly unstable since then but is gradually moving towards stability. The new management has a very unique and a different management style from what the employees at Haleeb were used to. This is one reason that led to a highly demotivated workforce at the company. The employees and the top management are having issues in adjusting with each. The large number of terminations has created high levels of job insecurity, employees no longer feel that they belong to the organization and on the other hand the management is highly dissatisfied by the performance they deliver at work. Employees who are competent and have hands on experience in various fields are resigning, thus fueling the workforce problem. As a result of this, management has started to hire new employees at a very fast pace. Management trainee programs are formally introduced into the company in an attempt to inject new blood into the organization. Instead of making things better this new hiring is worsening the situation. Older employees show resistance towards the newer ones while the management is training them and investing huge sums of money in their development. The element of job insecurity is also worsening. Poor human resource management and a highly de-motivated workforce are having serious implications on the companys performance. Although Haleeb is recovering from its losses but most of its products are failing in the market. a lot brands have shut down, retailers are not really interested in stocking its products, customers perceive the quality of its products to have deteriorated and so on. If all this continues the Company would definitely going to go down the drain in the near future. It now has to be thought that what can make the situation better? A better workforce? What does it take to have a more competent workforce? What could make the workforce at Haleeb really motivated at this point in time? This is the question that I am going to address in my research project. Competitors Analysis Pakistan has a well developed Fast Moving Consumer Goods sector that contributes a significant amount to the overall economy. Haleeb Foods is a well known FMCG in the country. The company is currently facing intense competition from the other FMCG companies operating in the country like Nestle, Engro Foods Ltd., Shezan and Nurpur etc. In order to successfully compete in the market and regain its lost market share the company should carefully analyze its competitive activities. Nestle Pakistan: Nestle Pakistan is one of the leading companies in the country. It is also a very well reputed company with its operations spread all across the world and has employed over 250,000 people across the globe. The success of the company can also be attributed to the competent and hard working work force comprising of people from different backgrounds, race, nationality etc. nestle has managed to successfully operate worldwide by having a well defined economic model and a vast customer base over the years. The company has certain strengths and weaknesses which are discussed below as part of the SWOT analysis: Strengths: Strong product portfolio. Consistently good quality products. Excellent company image. Well developed marketing strategies and campaigns. Highest market share in the country. Weaknesses: Weak distribution channel. Use of reactive rather than proactive marketing approaches. Excessive focus on profitability. Opportunities: An ever growing market for health conscious consumers. Develop a well managed distribution system. Growing market for bottled water as the infrastructure in Pakistan further deteriorates. Can cater the rural areas and further expand their markets. Threats: Changing consumer trends and demands. Ever intensifying competition. Government regulations in the form of taxes that lead the company to raise prices. High inflation rate in the country. Very few entry barriers further intensifying competition. Engro Foods Ltd Engro Foods is another fats growing company in the fast moving consumer goods sector of the country. The company operates in several areas across Pakistan and has a diversified portfolio. It is a direct competitor to Haleeb Foods ltd. Some of the strengths weaknesses of the company are explained in the SWOT analysis below: Strengths: Strong brand name Large customer base Continuous research development Fully automated third generation plant Good relationships with farmers Weaknesses: High distribution costs Weak product portfolio Improper capacity utilization Lack of ISO certification Haleeb Foods Ltd Haleeb as mentioned above was one of the biggest dairy companies in the country but unfortunately could not keep pace with the changing market environment. The company has lost its market share to its close competitors like Nestle and Engro foods. Strengths: Best dairy company Thickest milk Wide customer base Innovative tetra pack packaging Weaknesses: Declining market share Lack of focus Weak employee base Weak distribution channels Opportunities: Growing market for packaged milk and milk products More competent workforce Developing distribution channels Covering untapped market areas Utilizing capacity at the Rahim Yar Khan plant Threats: Intensifying competition Changing market trends High inflation rate in the country Changing economic conditions Financial Analysis Ratio analysis for Nestle Pakistan is given in computed in the table above. Nestle is a well reputed and a well performing FMCG company in Pakistan. It is the market leader and has highest market share in the industry. The companys overall financial performance is satisfactory and compared to Engro it is much superior. As we infer from its profitability ratios that the company is profitable. Its gross margin, net profit margin and the operating profit margin have shown a slight decline from 2009-2010. But is ROA has increase to 11.02% in 2010 and ROE increased to 16.7%.Which is a good indicator of the companys health. It shows that the companys assets are paying off well. When compared to Engro it is can be seen that the gross profit margin ratio is higher (23.27%) as compared to the ICIs 19.1% in 2010. The net profit margin for Engro however is -3.4% as compared to the ICIs + 6.9%. This shows that Engro has high operating expenses like the administrative expense etc. in this regard Nestle performance is superior. The comparison of the liquidity ratios, more precisely the current ratios show that Nestle has a ratio of 2.17 whereas Engro has a ratio of 0.9. Nestle is in a better position in terms of it liquidity. The liquidity implications for the firm were positive as shown by the increase in the working capital from 82.19 million in 2009 to RS 320.6 million in The inventory turnover ratio shows that Nestle has an inventory turnover almost double the amount of Engros. Engros inventory turnover is 3.39 whereas for Nestle has an inventory turnover of 6.67. The higher the inventory turnover the better it is for the company, so Nestle is better off. From the efficiency ratios at Nestle, we can infer that Nestle, Engro and all other companies in the industry are facing problems. The hiking oil prices and gas and energy crisis are all increasing the companys expenses. Haleeb Foods Where Nestle is the market leader, Haleeb was established in 1986 and its first product was Haleeb milk. Since then, it has continued to provide quality products to its consumers with product and packaging innovations. The overall analysis of the firms financial statements shows that the company is not doing well. Compared to the industry leaders like Nestle and Engro, Haleeb is not that large a company. A deeper look into the company shows that its profitability has decreased from 2009-2011. Its net profit margin has reduced to 4.83% in 2011 from 7.19% in 2009. Although it is not a good indicator for the company, it still higher than the Engros -1.9%. This shows that compared to the industry averages Engro is doing poor in terms of its profitability. In terms of the gross profit margins Engro has superior results compared to both Nestle and Haleeb. From this we could conclude that the cost of goods Engros liquidity position is weak as compared to its competitors. Its current ratio of 0.9 in 2010 is even lower than the Haleebs 1.1. Turnover ratios on the other hand shows that Engro is doing better than the Haleeb foods, it has a higher inventory turnover of 3.3 is higher than the Haleebs 2.8 in 2010. This shows that Engro is selling off its inventory faster as compared to Haleeb foods. Overall, from the above analysis we can conclude that Engro is better than the competitors in terms of its activity ratios. It is effectively managing its turnover whereas the ultimate measure of a companys success, the profitability ratios reveal that Haleeb is doing poor. It seriously needs to improve its profitability in the coming years. Engro The overall profitability of the company is decreasing its return on shareholders equity is also showing a negative trend of -17.19% in 2011 and so is the return on common equity.. This decrease is mainly due to the increase in the companys expenses primarily its administrative expenses and the taxes. The cost of goods manufactured, have also increased for Engro. Looking at Engros gross profit margins over the last three years we can conclude that the companys gross profit was stable at around 23% in the financial years 2009 and 2010. However ion 2011, due to a rise in expenses the companys gross profit has slightly decreased to 20.8%. Engros gross profit is showing a fluctuating trend. It was around 2.8% in 2009 then rose to 5.1% in 2010 and then again fell to 4.1% in 2011. These changing trends and fluctuations can be attributed to the changing market environments and the highly variable national and global economic trends. Engros net profitability ratios show a large amount of uncertainty as it was 0.7% in 2009, and then fell further to negative 3.4% in 2010. However, in 2011 it can be seen that although the companys net profit margin is negative it is still showing a positive trend towards betterment. Return on asset ratio is ratio is showing a declining trend which is not a healthy sign. Current ratio shows the relationship between the current assets and the current liabilities of the company over the last s increase in assets is accompanied by an increase in the liabilities. This is why the current ratio for Engro did not improve. It has been stable around 0.9% over the last few years. Quick ratio at Engro is showing a slow increasing trend which enables us to conclude that the current assets of the company is increasing. For Engro, their debt to equity ratio decreased tremendously to almost o% in 2010 but unfortunately the company could not maintain it and it rose to 6.3% in 2011. Engro should effectively manage its debt to equity ratio as an increasing trend in this ratio is not a very good sign of the health of the company. It shows that the company is focusing more on debt financing as opposed to equity financing and this will affect the companys image in the eyes of the shareholders. Engros debt to assets ratio has been increasing for the last three years with s significant increase from 0

bank failures Essay -- essays research papers

http://www.worldnewsstand.net/2001/article/bank_failures.htm Bank Failures We have written before about the remarkable ability of banks to create money when making loans, and of their equally remarkable ability to multiply these newly created-from-nothing bank deposits via fractional reserve banking. What we have written is true, and easily verified. But banks fail! That fact is equally true, and easily verified as well. How can we reconcile these apparently contradictory facts? If banks can create, and multiply, money, how can they fail? Could your business fail if what you made was, literally, money, or what people took for money? The qualifier is important. It is what people assume about money that makes modern banking possible. The Federal Reserve itself points out that it is the people's confidence that make paper devices serve for money. Belief (i.e., "credit") is what keeps the system going. Psychology is everything. If modern money is an illusion, then bank failures are an important means of reinforcing that illusion. Consider the alternative. If a bank made loan after loan, and these loans were not repaid, and the bank continued to do business year after year with mounting millions of bad loans on its books, wouldn't that look odd? People would question how the bank could continue to thrive despite so many bad loans. Would they maintain their confidence in the system if the banker cheerfully admitted that he made those loans by simply crediting the borrower's account, and that to do so cost him nothing? Some might wonder why the bank would not honor checks written on insufficient funds, if the banks create those funds from nothing. Corporations which are unable to meet their financial obligations to banks might wonder why they must work to repay the bank for something it got with a flick of a loan officer's pen. No, it is important, if confidence is to be unshaken, that banks appear to be like other businesses, when, of course, they are nothing like other businesses. This means that banks must be allowed to fail, even though they are the source of modern money. Failure occurs when liabilities outweigh assets. What are a bank's assets? The IOUs of its customers. Its liabilities are their deposits. If a customer has borrowed a million dollars from the bank, and given the bank his IOU for that number, the bank has a million dollar asset---un... ...op out of school and go to work? Will he face charges for check-kiting, or counterfeiting? It doesn't seem likely. The illusion can be maintained without such extreme measures! John Maynard Keynes put it succinctly: "If, however, a government refrains from regulations and allows matters to take their own course, the worthlessness of the money becomes apparent, and the fraud upon the public can be concealed no longer." Expect to see more bank failures as the economy declines. Otherwise, the worthlessness of the money might become apparent! Sorry this article is so long but I thought it was a great article and wanted to share it. It makes some great points about loaning money to the government and the fact that when you loan the money them they rarely re-pay the principle, so they have to continue to pay the interest payments. It also goes into some detail about the relationship between the government and banks. The government doesn’t want to see banks fail because they want their sources of money to be strong. I also like the way this article describes how banks fail. It gives some good examples about those banks that fail due to bad debts and non repayment on loans.

Sunset :: essays research papers

Seriously, I only witnessed the sunset few times during my existence. Though explanation may take quite some time, but do allow me. Singapore- a tiny piece of land lying at the tip of Malay Peninsular. Having a population of around three million ( yes, same as the number of cows providing us with milk in New Zealand, as emphasised in that famous milk advertisement), that leaves us pondering over the suffiency of living space for the growing nation. Adolf Hitler wanted living space for his German mates, so that intelligent being resolved that by sending troops to invade his neighbouring countries. Now, how would things be like if the Singapore Government apply the same tactic of the great dictator in the gaining of land space? Just imaigne our National Service men being ordered to march over to our neighbours, Malaysia n Indonesia, claud in their cute patchy-green uniforms and clutching onto their M16? Trying to invade them? Considering the fact aht we even have problems purchasing water from the Malaysians, do pardon me for my ridiculous thoughts. Singapore is ruled by a bunch of diploma-holders - the brainers with a mission of ensuring comfortable lives for their fellow citizens. Sights of people roaming about like stray animals may be something that leaves a bad impression on those foreigners which the country's economy depended much on! Everyone has to have a place to stay at. Yes, we have terraced, semi-detached, mansions, condoniniums available here. The smart ones came up with the concept of HDB flats. HDB is our reliable Housing Development Board. Just like the clothes we wear, HDB flats, the high-rise apratements comes in all colours, shapes, and sizes. Made affordable for the country's middle-class, you have choices for 2-room, 3-room, 4-room, mansionate, executive etc. With the incresase in population, the need to house more people allowed these HDB flats to sprout out at every available plot of land like wild weeds, like it is nobody's business. When the flat lands are all used, they take the high lands. Our towns such as Bukit Batok, Bukit Panjang and Bukit Timah (with 'Bukit' meaning hill in the malay language), no longer have the identity which speaks for what they were meant to be. For the smart-alecs had flatten the tiny hills to build these HDB flats! I deserved a spanking for being so complacent. Though I myself is one of the many HDB flats dwellers, a few personal opinions does not hurt much, huh?

Individual and Society: Nuclear Weapons Essay -- Nuclear Weapons Essay

Individual and Society: Nuclear Weapons The background of atomic weapons begins in 1896 with the discovery of radioactivity by Beoquerel. The nuclear age however, really erupted in the 1940’s. since that decade, many individuals have contributed to developing the nuclear arms race. The evolution of nuclear weapons has made a large impact on society by causing a great deal of trauma, dispute and competition. Nuclear weapons developed in the 1940’s. Scientists in the 19th century discovered the splitting of the atom. Many individual scientists contributed to the development of the first atomic bomb. In 1942 President Roosevelt ignited the competition between countries by establishing the "Manhattan Project." At this time, the United States built the first atomic bomb in fear that Germany had already done so. Thousands of people helped construct this deadly device. On August 6, 1945 the Unites States dropped the bomb on Hiroshima, Japan under the authority of President Truman. The mass destruction on that day sparked a whole new lifestyle for the military and left society to live in fear. 118,661 civilians were killed that day, and 30,524 were injured. The entire city was essentially destroyed. Subsequent to World War II, the race between major powers originated. The Soviet Union and Great Britain began producing bombs. By 1950 the government and the military were completely obsessed with the production of bombs and weapons. Truman agreed at this time to increase military spending and planned attacks against the Soviet Union. Meanwhile, outside the military, society hoped and prayed each and everyday that there would be no surprise attacks that day. Children were forced to practice "bomb drills" at school ... ...s only one main device, society was scared. The public relies on individuals working as a collaboration. The distinct segregation that took place during the 40’s, 50’s and 60’s between the government/military and the people does not make for a successful and productive nation. Today, the military does a substantially improved job working together with the public. Works Cited Paczulla, Jutta. Surviving the Nuclear Age: a bibliography of nuclear weapons. Ottawa: Canadian Institute for International Peace and Security, 1990. Nuclear Age. Austin, TX: IELS Language School. Database on-line. Available from: http://www.iels.com/nuke.html. Accessed 9 March 1999. Phillips, Alan. Nuclear Weapons. Ottawa, ON: October 1995. Database on-line. Available from: http://www.geocites.com/Area51/vault/5862/Nuclear.html. Accessed 9 March 1999.

Hair Weaving The Mathematical Connection

This survey examines the mathematics behind hair weaving. The observation is conducted in a little salon in Decatur, Georgia. The stylist utilizations math on a day-to-day footing. The range of the mathematics in this survey is merely focused on a little facet that occurs daily in a salon. The mathematics that is involved includes: fractals, transmutation, perimeter, numeration, appraisal, anticipation, measuring, ratios, angles, and add-on. In add-on, the survey demonstrates the importance of utilizing civilization in the schoolroom, and literature that has successfully implemented activities affecting hair gold braid and other African parts.Context of the StudyIntegrating civilization into schoolrooms is really of import. One pattern that is common in the African American civilization is hair lacing and hair weaving, where hair gold braid is a really of import measure in the hair weaving procedure. These peculiar manners are apparent in all schoolrooms across the state. Since the h airdos are prevailing in schools, associating hair weaving to curriculums will actuate the pupils ( Gilmer, 2004 ) . The pupils can function as theoretical accounts. Making the pupils a portion of the lesson will further peer interaction and construct self esteem ( Gilmer, 2004 ) . In add-on, hair weaving will supply a connexion to history. This connexion will supply the chance to larn mathematics in a contextual signifier that African American pupils are familiar with. In add-on, since hair gold braid and hair weaves are a current manner tendency, this tendency can present the historical parts of the African civilization to pupils as good, redesigning the current bringing of mathematical direction ( Weiger, 2000 ) . The fact-finding processs involved in utilizing conceptual mathematics will beef up the African American pupil ‘s critical thought, job resolution, and communicating accomplishments because the pupils are utilizing and discoursing the mathematics.Research Question sThrough the literate reappraisal and the analysis of informations, the undermentioned inquiries will be answered at the terminal of this ethnographic survey: What is the relationship between hair weaving ( sew- in ) and mathematics? How make you use the historical manner parts of ancient Africans to motivate motive amongst African American young person? How make you utilize the civilization of hair to actuate African American young persons? Why is it of import to incorporate civilization and instruction? How make you place the mathematical constructs in hair gold braid and hair weaving?Concise Literature ReviewAfrican Americans take pride in their hair and their visual aspect. This is apparent in the billion dollar hair industry with adult females, work forces and kids lending to the net incomes ( Chris Rock ‘s Good Hair, 2009 ) . The billion dollar industry contains weaves, hair attention merchandises, and hair attention tools. African American adult females can pass 1000s of dollars on one weave session. Since so much accent is placed on hair, the research of schoolroom use by Gloria Gilmer ( 1998 ) is of import to African Americans. During Gloria Gilmer ‘s look intoing into hair manners of African American adult females, geometric designs and forms were discovered in the gold braid procedure ( Gilmer, 1998 ) . After farther probe, the constructs of tessellations were identified in the gold braid forms of the participants. The tessellations were easy seeable in the expo sure provided in the survey. Another research worker connected the forms of hair lacing to the transmutations besides ( Eglash, 2004 ) . On the website provide by Ron Eglash cornrow plaits translate, reflect, rotate, and distend Y forms in which the Y resembles a plait stitch ( 2004 ) . Pamela Frost discovered that African fractals are non limited to hair gold braid, but can be extended to calculate artworks, genetic sciences, and biological science ( 1999 ) . Since hair gold braid contains common taught mathematical constructs, implementing the construct is an easy undertaking. Teachers do non hold to buy extra merchandises to implement the construct, since paper and pencils can be utilized to look into fractals. It is noted that â€Å" pupils can still larn about fractals utilizing common school supplies † ( Frost, 1999 ) . Teachers do non hold to research a batch of information about hair gold braid and hair weaving. African American pupils come with anterior cognition about hair gold braid and hair weaving, associating their anterior cognition to geometry and fractals can help in â€Å" building their ain individualities † ( Frost, 1999 ) . Besides instructors can be provided with pre-written activities about the connexion of hair gold braid and mathematics ( Frost, 1999 ) . An of import facet of utilizing hair lacing in the schoolroom is to help in the development of African American pupils and other minorities. It has been noted that Ethnomathematics such as forms in hair lacing â€Å" respond to the demands of increasing Numberss of pupils who feel like failures for non understanding † ( Gilmer, 2004 ) . African American pupils will see little success by lending information that they are familiar with. In the current educational systems mathematics is used to hike trial tonss, so pupil can accomplish a certain position ( Gilmer, 2004 ) . Often in this procedure minority pupils are left behind in mathematics. In other to level the playing field in mathematics, utilizing Ethnomathematics that involves cultural constructs such as hair gold braid and hair weaving will give the pupils the power to â€Å" spot and look into † which engages pupils ( Gilmer, 2004 ) . Student engagement aids with treating information into memory ( Woolfolk, 2004 ) . With battle, comes larning. African American pupils will hold the chance to larn mathematics and reassign the acquisition to trials and other acquisition activities ( Gilmer, 2004 ) .MethodologyParticipantsThis assignment provided an chance to detect an African American stylist with over 18 old ages of experience in the cosmetology concern. The stylist works in a little upscale salon with two other stylists. The ascertained stylist received her preparation from a local cosmetology school and a concern grade from Bowie State University in Maryland. The stylist stated her trade was mastered through on the occupation preparation and that school merely prepared her with the theory. The client is a professional pedagogue that receives hair weaves every six to eight hebdomads. The client has chemically damaged hair and receives hair weaves to alleviate the mundane emphasis on her hair. Permission was given to merely enter the dorsum of the caput.Study DesignSince hair is a portion of the African American civilization, an ethnographic attack was taken. Culture can non be examined with making a hypothesis, formal testing, and statistical analysis of informations.Data Collection Instruments:During the survey, a FLIP picture camera was used to enter snippings of the hair weaving procedure. In add-on, notes were written to enter the ambiance, the conversations, and the actions of the stylist. An informal interview was used to derive cognition about the client and the stylist techniques.Procedures:Initial Entry: In order to finish this survey, aid from the stylist was requested during a hebdomadal salon visit. During the solicitation, the stylist was given a transcript of the undertaking demands and a brief account about the videotaping. The stylist was concerned with the publication of the recorded techniques. She was assured that the technique was for a category undertaking with no public screenings. The stylist agreed and requested a transcript of the picture once the undertaking was completed. Data Collection: The research worker began the observation procedure around nine 30 a.m. The observation procedure consisted of notes, informal interviews and videotaping. The research worker became an active portion of the procedure by helping with the threading of the acerate leafs. In add-on, the research worker interacted with all the other stylists and clients by supplying information about the survey and take parting in the chitchat in the salon.Data Analysis & A ; SynthesisIn analyzing the informations received during the observation, several mathematical operations were revealed. The first mathematical construct that was revealed was fractals. Fractals are defined as the geometric forms that are repeated, which include dilations ( Frost, 1999 ) . In hair weaving, the first procedure is hair lacing. The stylist subdivisions off little parts of the hair, and so braid the hair. The plaits consist of repeated forms that resemble a â€Å" V † . The plait begins little towar ds the border of the hair and gets larger as the plait reaches the Crown of the heard. The following mathematical construct that was revealed is transmutations which include interlingual renditions and perpendicular contemplations. As mentioned before, the plaits resemble several little V ‘s. The interlingual rendition occurs when the form of the V travels towards the Crown of the caput. The form of the V ‘s is really close together so the plaits are tight. This tightness aids with the hair weave enduring eight hebdomads. Another transmutation that is present is a perpendicular contemplation. The stylist begins with a plait on the right side of the heard and terminals at the Crown of the caput. She so begins with the left side of the caput and ends at the same topographic point. The plaits on each side of the caput are exact opposite of each other. The contemplation line is in the centre of the caput. The perpendicular refection ends at the center of the ears. In add-on, the mathematical construct of numeration was revealed. In several cases, the stylist was observed numbering the figure of plaits on the client ‘s caput. She stated it was of import to hold the same measure of plaits on both sides of the caput. In add-on, the stylist the stylist was observed numbering the figure of weave paths as she connected the weave. Another mathematical construct that was observed during the hair weaving procedure involves measuring and appraisal. The stylist used appraisal to mensurate the length of the weaving yarn. She removed yarn from the bobbin and used the length of her forearm to find the length. This procedure continued until the hair weave was completed. In add-on, the stylist estimates the measure of hair and the monetary value of the service. It was revealed that a anterior conversation occurred between the client and the stylist. The client shows the stylist a image and the stylist determines the measure of hair that is needed. This appraisal is of import because they stylist do non desire the client to buy extra hair. The following mathematical construct observed is arc length. Since the measuring of the caput utilizes perimeter, which is the length of the outermost border of a circle. The plaits that travel from right to go forth could be considered to be single circles. The stylist is gauging the length of the weave paths to attach to the ‘arcs † of the fanciful circles, which is the formal mathematical term called arc length. Another mathematical construct that is utilised is ratios. The stylist discussed the procedure of adding colour to the hair weave. The client purchases a little package of coloured weave. Following, the stylist uses a razor to divide the weave path. Finally, the stylist combines the colour weave path to the black path. In add-on, the stylist utilised ratios in the procedure when she mixed the hair dye for another colour. The stylist did uncover that sometimes hair weave clients receive colour to dissemble the grey hairs. This peculiar client did non have hair colour. After all of the paths were attached to the caput, the stylist used angles to cut the hair. The stylist stated she was utilizing 45 grade angles. It was hard to find the exact measuring of the angles since the stylist cut the hair quickly. Using 40 five degree angles to cut hair is a construct that the stylist learned in beauty school. During the full procedure of attaching the weave path to the plaits, the stylist created knots to guarantee the yarn did non detached. Besides in the initial threading procedure, knots were tied at the terminal of the twine every bit good. The type of knot was non determined. The concluding mathematical construct that was revealed was add-on and minus. The stylist used mental add-on to calculate the cost of the hair weave service. Once the client paid for the service, the stylist provided alteration. There was non any grounds of numbering alteration to the client. Recommendations Listing the possibilities of mathematics being used in the universe is about impossible. Mathematics is used in many signifiers of life such as eating houses, building, auto franchises, and promenades. This use of mathematics supports systems in topographic point working. Since mathematics is apparent in the lives of pupils, it is recommended to associate practical experiences such as hair weaving to the course of study that pupils must larn. This relationship would do mathematics relevant to the universe of pupils. In add-on, supplying this experience will see pupils to possible callings that they may hold had small cognition about. Learning mathematics through practical experiences will give pupil the chance to larn why and how mathematics is used. This signifier of larning supports the constructivist theory, where acquisition is student centered and non teacher centered ( Woolfolk, 2004 ) . Another recommendation to utilizing practical experiences such as hair weaving will give th e chance for pupils to larn utilizing transverse curricular activities. Since hair weaving involves chemicals, designs, and hair, pupils will hold the chance to larn chemical science, art and biological science in context. Observing and questioning a stylist will give a pupil the chance to witness the consequences of chemical procedure on the hair, to incorporate art and manner, and to larn how the organic structure develops skin, and the proper nutrition to keep healthy tegument. Besides it is recommended to give the pupils the chance to larn by making. The custodies on larning experience will advance motive. Motivation amongst African American pupils in mathematics is worsening ( Gilmer, 2004 ) . Using a pattern that is familiar to pupils can supply a gateway to engagement in the category. The pupils will be a portion of the category, taking the phobic disorder of failure, ensuing in assurance in mathematics ( Woolfolk, 2004 ) . This assurance will actuate the pupil to go on to la rn mathematics since the fright of non cognizing is removed. It is besides recommended that instructors create job based acquisition instances utilizing the constructs that relates to civilization such as hair weaving. The instances would advance enquiry about the different civilization and give replies as to why a peculiar civilization patterns certain modus operandis. This window into the lives of others will assist the pupils to understand and appreciate the civilizations of others. The enquiry procedure in the job based acquisition will give the pupils picks about the methods of geting cognition and how of import the information is to their personal state of affairs. The acquisition is navigated by the pupils with instructor counsel, alternatively of driven by instructor input merely. In add-on, the pupils will hold the chance to research and take part in instructional preservations from the research about the different civilizations. The instructional conversations would advanc e integrity and aid in learning diverseness amongst the pupils and the instructors.